The traditions of Christmas They are customs that we follow almost by inertia: running the San Silvestre, eating 12 New Year’s Eve grapes or bathing in the sea in the middle of winter.
These are some of what Vips puts on the table in its new campaign, which invites us to reflect on traditions to present its new limited edition of pancakes for this Christmas.
“Let’s think carefully about the traditions, which then stick.” Under this insight, the pieces of the campaign were born, which, worked with the Mono Madrid agencyin a humorous tone, invite us to reflect and question what we do.
According to Sandra Carrasco, Marketing Director at Vips, the brand seeks to make eating pancakes “be part of the Christmas culture and become a new tradition. For this reason, every year we innovate on such an iconic product with a limited edition.”
For their part, Bitan Franco and Sito Morillo, Creative Directors at Mono Madrid, add that Christmas pancakes are “a great strategic opportunity to take over snacks during this time of year. We propose to turn them directly into tradition.”
Technical sheet
- Advertiser: VIPS
- VIPS Marketing Director: Sandra Carrasco
- VIPS Marketing Manager: Raquel Martín
- VIPS Marketing Team: Sara Muñoz, Raquel Sesmero
- Social Media VIPS: Lautaro Sánchez
- Alsea Media Manager: Sara Pérez
- Director of Digital Marketing and Media: Borja Cameron
- Creative agency: MONO Madrid
- CCO: Bitan Franco, Sito Morillo
- Managing Director: Jorge Fesser
- Creative Direction: Esther Matas, René Macone
- Art Director: Juan Delgado
- Account Director: María Casado
- Strategic Planning: Adrián Mediavilla
- Producer: Chapi Calvo
- Producer: Antistatic
- Director: Paul Stein
- Chief Executive Production: Matías Dumont
- Executive Production: Óscar Cabanas
- Color Study: GradePunk
- Sound Studio: The Bakery
Media agency: Carat
