Almost two years ago Axa began what defined a new corporate chapter in the development of its motto “Know you can”, And he materialized it with the international campaign “being a woman should not be a risk.” Under the umbrella of all this announced greater protection for women in their hoga insuranceRy has now included domestic violence in his contracts.

The campaign “Three Words”, Issued by the Agency Publicis Conseil, He communicated the intention of the insurer to include domestic violence in her clauses, an initial idea that earned the company already the agency a gold in innovation in innovation in Cannes Lions 2024. Now, Axa launches a second installment of the campaign to formalize the initiative.

In line with its commitment to women’s protection, the company has updated its policies with two new guarantees. As explained in a statement, from now on household insurance will include three new words, “and domestic violence” -hence the title of the campaign -in the section of Realojamiento coverage in case of emergency. Thus, it will offer seven days of real -outs (renewable) for the victim and their children, with the intention of providing them with time and security to find a long -term housing solution.

In addition, policies also collect the legal, psychological and financial support, which is provided through legal, the legal protection of Axa France, with a team of 50 lawyers trained to attend victims of violence.
All this relies on A specialized legal assistance line to guide victims about their rights and evaluate their possible need for emergency relocation; and about one Unit Specialized in Domestic Violence which is responsible for obtaining safe and adequate accommodation, guaranteeing anonymity and family needs.

From Axa they ensure that it is a pioneer initiative in the category and that puts the years of company experience at the service of women in relocation in case of emergency. “Protecting our insured is our main responsibility, and providing emergency realization is part of our mission”; Said Guillaume Borie, general director of Axa France.”With this experience and our long -term commitment to collaborate with associations and public authorities in the fight against violence against women, we are improving our insurance policies”

As noted from the company, referring to data from the French Interior Ministry, 77 % of calls to the National Help for Domestic Violence mention the urgent need to find an alternative home. The lack of resources, support and real -out solutions are the main reasons why the victim is forced to continue sharing residence with his aggressor.

“Victims of domestic violence are usually isolated from their family and friends by their abusive partner. As a result, they may feel that they have no way out“said Agathe Bousquet, president of Publicis Groupe France.”When an insurer like Axa includes emergency realization in her home insurance policies and communicates it in national media, she sends a blunt message: ‘You are not alone, there are solutions and you can ask for help‘”

To communicate the initiative it has been activated A national campaign with executions on television, social networks, external advertising and cover coverage and digital media.
The digital spot, with prodigious production, focuses on the inclusion of the three words in policies and the way in which society can combat domestic violence.

In addition, a short documentary has been created, led by Marjory Dejedin in collaboration with Sarah Barukh. It shows the entire process of support for victims from the moment they contact Axa and the efforts of those who work to help them stand out.

After its launch in France, Axa is considering the possibility of expanding the initiative to other countries.