Commercial shoots can be a mix of frenetic activity and tension with long periods of inactivity. In between shooting shots, it’s common to see agency team members looking at their phones, testing catering, or otherwise stalling for time until “action!” is yelled. for the next scene.
The Atomic Garden, Brother Madrid and Miami Ad School have participated in the initiative
In this context, the idea of “Portfolio break”a platform designed by Monks to do something with “that place that has always been there and where nothing has ever been done”they explain in a statement. Thanks to the support of the production company Romeon the monitors of their filming combos, QR codes have begun to be projected that redirect to the portfolios of students looking for work.
In this way, the ideas of the students of the main schools of creativity of our country -The Atomic Garden, Brother Madrid and Miami Ad School- have already been seen by creative directors of agencies such as Ogilvy, VML, Sra. Rushmore, La Luna de Atrevia or &Rosàs.
“The most interesting thing has been working on everything from within and for those who want to enter. Starting from a very insight into the profession, with the focus on those who are starting out, hacking such a real moment in filming at a global level and that also solves a problem such as our lack of time.”. explains Javier Iglesias, Creative Director at Monks.
For his part, Arturo Benlloch, Executive Creative Director at Monks, has announced that the intention is to expand it to more production companies and schools. “Hopefully more will join the project. “Monks’ intention is for the idea to travel as far as possible.” Thus, they consider that, as a company, it is something they must do to facilitate the incorporation of young talent into the industry.
“This is one of those projects where everyone wins. For Rome it has been an honor to start something so beautiful”explains Pablo García Acón, Co-Founder and Executive Producer in Rome.
Monks has also created the account @ThePortfoliobreakwhich will act as a repository for the students’ folders and will help expand the initiative.
Technical sheet
- Monks: Romina Martínez, Clara Hernángomez, Arturo Benlloch, Javier Iglesias, Elías Rodríguez, Guido Belforte, Pablo Sebastián, Antonio Ruiz, Luis Araujo.
- Rome: Pablo García Acón, Juan Bascón, Carlos Martín.
- Schools: Rafa Fortis (The Atomic Garden), Emilia Bertola (Brother Madrid) and Paula Cabanillas (Miami Ad School).
