The photos that we uploaded to that social network that no longer exists; the house of the Sims in which we spent hours; The portable console that we had everywhere. There is an unbreakable bond between the technology retro and memories. A connection that Back Marketthe reconditioned technology platform has now moved to its last action.
The brand is committed to emerging talent to connect with the public through culture
Under the concept, “do more with the technology that already exists”, The creative agency is happening and the French brand have collaborated with the artist Ganges to record a Videoclip In an innovative way: coordinating the 13 Nintendo 3DS reconditioned sold in the Back Market store. “We create a scenography in which the device is another protagonist of the video clip“, explains the brand in a statement.
The video, also produced by the agency, incorporates the issue “Fotologgia”belonging to the artist’s “Sora” album. It is a song that connects memories of a whole generation with retro technologies, through phrases such as “Play snake on mobile” either “See on TV the Grand Prix“This is accompanied by an aesthetics Y2K, formed by the rough video of the consoles and the cleanest images of the digital cameras.
“A house in the Sims, a Ken from Aladín, the Nintendo in the bag …” If this letter connects you with your “I” of the 2000, perhaps it is time to visit the back Market’s retro technology catalog, “ He explains, in a LinkedIn post, Marta Castillo Sampedro, Head of Brand in Back Market.
With this action the brand seeks to promote the segment of Retro technology Where they operate. It is a growing market, which Back Market now attends with more focus from its own brand philosophy. And for this reason the brand has decided dispense with technical means Modern in the production of the campaign, to give an unexpected use to the consoles.
“This idea makes us reflect on how it can continue to be relevant and useful technology in a world that requires us to change devices recurrently,” details the platform. The video clip thus reinforces the positioning of Back Market and the brand will seek to generate engagement from the format innovation.
“Photology Nostalgia” has appeared published both on the official Back Market channel on YouTube, and on its Instagram profile.
