“The next time you see a camera don’t hide, smile“

It is the invitation they make from Cupra to Spanish drivers to lose the fear of being fined for driving a car that is not suitable for a low emissions zone (ZBE). And it is that the car has been offered to assume the cost of these infractions and reduce it from the final price of its hybrid or electric cars, which have less restrictions when circulating through these spaces.

“It has happened to us all, you enter unintentionally in a zbe and you know what it touches: camera, photo and fine. Until now. Because if you have ever thrown a photo entering an area of ​​low emissions and you have had to pay, we return it to you”, Says the company on its website.“You just bring us the fine and we discount it by buying any hybrid or electric coupra, to get a cleaner city. And if they want to look, look”

The promotional campaign has been launched by the hand of 14Gency Spain and works in a double direction. On the one hand, it gives visibility and power the purchase consideration of the company’s hybrid and electrical models; and on the other, it reinforces Cupra in its positioning as a daring, innovative and conscious brand with the impact on the environment.

As reported in the details, the promotion is valid for the purchase of a new PHEV range vehicle (plug -in hybrid) or BEV (electric), and implies a maximum discount of 500 euros over the price of the car.
To access this discount, the user must present a traffic fine to his name as an entrance to low emissions zone (ZBE), and that it is broadcast between January 1 of this year and September 15. The payment of the fine must also be proven.
The offer is also valid until October 31.