ColaCao has presented “Churros con ColaCao by Jordi Roca”, a collaboration with the Catalan chef that reinterprets one of the most recognizable binomials of Spanish gastronomy: churros with chocolate. The proposal materializes in a recipe that combines churros coated in ColaCao, sugar and cinnamon, accompanied by ColaCao cream and cocoa grué, transferring the product to a contemporary gastronomic territory without losing its emotional charge.

The initiative is articulated from the Rocambolesc universe, where the chef develops a creative reading of the classics, aligned with the brand’s positioning. “This collaboration reflects very well what we do at Rocambolesc: reinterpret classics from creativity, without losing the emotional link with the product”said Jordi Roca. For her part, Amalia Cervantes, Marketing Manager at ColaCao, points out that the initiative seeks “continue connecting with new generations from a current place.”

The collaboration has been activated through a 360 campaign that combines product, content and experience. For the launch, ColaCao has counted on the duo Estopa, protagonists of its recent communication, who participate alongside Jordi Roca in the audiovisual pieces. The main content is articulated under the concept “things from Jordi Roca’s house”, in which the chef and the artists prepare the recipe in a familiar format.

The strategy is completed with an experiential action in Rocambolesc, where content creators have been able to test the proposal and generate pieces on social networks, expanding the reach of the campaign from an organic approach. In this way, the brand integrates product and narrative into the same activation ecosystem.

“Churros con ColaCao by Jordi Roca” will be available for a limited time until May 15 at the Rocambolesc establishments in Barcelona and Girona. The temporality reinforces the exclusive nature of the proposal and acts as a driver of traffic to the point of sale, in a common logic in collaborations between mass consumption brands and haute cuisine figures.

With this initiative, ColaCao transfers its iconography to a new consumer context, relying on the reinterpretation of a classic to maintain cultural relevance and connect with broader audiences through experience and content.