In recent weeks, many users of LinkedIn -Steciously the most active- have reported an experience in their strange eyes: publications two or three weeks ago appearing as if they were new at the top of the feed.
It is a deliberate decision by the professional social network that, as confirmed by Business Insider After an exclusive conversation with Gyanda Sachdeva, Vice President of Product Management in LinkedIn, she has modified her algorithm with the aim of prioritizing those contents that are “More relevant” For the user.
From the recent to the relevant
It was in mid -June when LinkedIn applied a Modification in its algorithm which prioritizes relevance over temporality. Thus, instead of showing the latest, the platform prefers to highlight what it considers most significant for each user. Thus, before showing a viral post yesterday, LinkedIn shows that direct contact has changed work, although it has happened ten days ago.
This adjustment responds to a specific logic by the professional network. Unlike other social platforms focused on immediacy, LinkedIn seeks that users not miss the contents that can be Generate professional opportunitiesalthough these are not recent.
But, What does the new algorithm consider relevant?
The decision of what appears first in the feed is based on three key factors:
- Interaction history: What kind of content and people usually read the user, comment or share
- Relational importance: The algorithm ponders more to significant people in the network, such as a boss, colleagues or former companions, against profiles that barely follow
- Experience in the subject: Not all comments on artificial intelligence weigh the same; The system tries to identify who really has knowledge of the subject
In addition, LinkedIn has confirmed that he is beginning to leave behind the gangs of vanity such as “I like it” or the time of display. What matters now is whether the content generates tangible results: new contacts, job opportunities, collaborations or leads.
The distribution logic will therefore move away from the classic patterns of other social networks, so it is not enough to publish frequently or in optimal hours. The key will now be Depth and contextual affinity. In the words of Sachdeva: “The goal is to give you the necessary clues until you reached something concrete: I got a lead, an opportunity in an event or I am co -writing a book.”
Therefore, the strategies in this network must rethink to adapt the content to the new algorithm: to bet on more timeless publications and of greater added value, which remain useful days later; customize messages so that they are more likely to appear in the feeds of those who really matter; or analyze the new metrics available for creators, such as the followers or profile visualizations won by each post.
Can you return to the previous model?
If the constant presence of old publications distorts the experience of use, LinkedIn allows you to return to the previous FEED model.
From configuration> account preferences> preferred feed view you have to select “More recent publications”. While this adjustment does not completely reverse algorithmic change, it does make the experience something more chronological.
LinkedIn says that this initial, more noticeable and aggressive phase will be softened as they adjust the system. The objective, they affirm, is not that everything seems weeks ago, but that the feed makes true meaning for the professional development of users.
