Rosacea on your cheeks and light skin, or a swollen belly, could be signs that Santa Claus is celiac or have a gluten sensitivity.
With more than 400 million people around the world affected by gluten intolerance, including many famous people, the Dr. Schär brand has drawn on this insight to put on the table that the most iconic figure of Christmas could also be struggling. in silence.
By identifying common symptoms such as rosacea, pale skin, bloating, and bloating, product brand gluten-free has launched a campaign with McCann Greece for which it has been sent a letter to Santa Claus to encourage you to try a gluten-free lifestyle and see how much you could improve.
Through this campaign, Dr. Schär seeks to raise awareness about gluten sensitivity and remind all consumers that the holidays should be inclusive of gluten. gluten free options. “We believe that everyone, including Santa Claus, deserves a happy, healthy and gluten-free holiday”they have expressed from the brand.
Technical sheet
- Agency: McCann Greece
- Executive Creative Director: Aleka Papadia
- Creative Director: Panos Pagonis
- Art director: Michalis Alexiou
- Art Director: Konstantinos Tsagkakos
- Art Director: Vivian Kalomoiri
- Copywriter: Despina Karakosta
- Copywriter: Elena Perperidou
- Agency producer: Manolis Mata
- Movement Boss: Spiros Raptis
- Account Director: Irine Anagnostopoulou
- Account Executive: Galateia Charatsi
