The lack of time and the difficulty of conciliation is one of the main concerns of Spanish families. Issues in which ElPozo encourages you to make an effort to solve the holiday season in your Christmas advertisement.
“Spending time together is the best gift”designed by the agency Spokesman, It is the spot with which the food company congratulates Christmas this year. The brand reflects the stress of everyday life and the incompatibility of work schedules and school activities to send a message of family unity and convey that by being there for each other, everything is possible.
With this year’s Christmas announcement, ElPozo expands its discourse and narrative around the importance of enjoy the moment and spend time with loved ones and what you like most. Last year the brand recalled the excess of technological dependence in the home and the value of disconnecting from devices to create authentic connections.
ElPozo’s campaign for this Christmas includes other activations in addition to the advertisement. Among them it has become official sponsor of the Plaza Colón ice rink in Madrid, which is also of a solidarity nature in favor of the NGO Down España. The brand is present on billboards, on screens, on canvas and with the assistance of its mascot PerriKing.
In this same location you have also activated ‘The House of Wishes’, a space where children and adults can meet Santa Claus, record a Christmas video and get branded items. The raffle has also been launched ‘The Christmas Basket’ through social networks and opt for gifts.
Technical sheet
- Title: Spending time together is the best gift
- Advertiser: elPozo
- elPozo Marketing Director: Pablo Olivares
- Agency: Spokesperson
- Creative direction: Juanma Soriano
- Account Director: Daniel Morote
- Production and Postproduction: Twin Freaks Studio
- Executive producer: Juan Poveda
- Director: David Perea
- Editing: Pedro J. Poveda
- Director of photography: Iván ‘Oggi’ Emery
- Sound Studio: The Listening Man
