The advertising holding WPP He has already chosen the person who will take over from his CEO, Mark Readwhen this leaves the company at the end of the year. It is the digital evangelist and member of his advice, Cindy Rosewho will assume the position as new Chief Executive Officer as of September 1, 2025.
After the announcement that Read would continue until the end of the year, the company has decided to advance the transition, thus accelerating a change of course amid important financial and technological pressures.

Cindy Rose, currently operational as Chief Operating Officer for Global Enterprise in Microsoftwill contribute a solid trajectory in digital transformation and experience with artificial intelligence, critical areas for WPP in its reinvention phase. In addition, it holds relevant experience in consumer goods and telecommunications having assumed roles in companies such as Vodafone, Virgin Media and Walt Disney Interactive.

Its appointment occurs just after WPP has reduced its benefit forecast, a reflection of the Volatile macroeconomic environment And the growing digital disruptions, which has resulted in a drop in its price of approximately 18% after the news. Philip Jansen, president of WPP, has highlighted in a statement that Rose “It supports the digital transformation of large companies, integrating the new business models and income flow models”highlighting that, therefore, your profile is “crucial” To face the coming challenges

WPP also has recently lost important accounts of customers such as Coca -Cola and Mars at the hands of Publicis, the other great advertising holding that takes the lead to the company.
In this environment, the external directive emerges as an ideal figure to give a new impulse to a group that has been redesigning its corporate structure for years and that needs to combine creativity and technology. Read leaves a company focused on AI, with the WPP Open platform, but in low hours in terms of profitability and market confidence. According to analysts, it will be their task to consolidate digitalization without sacrificing the creative essence of the holding.

“WPP is a company that I know and value deeply, not only for my six years in the Council, but also as a client and partner for many years. I could not be happier or more excited. I started my career in creative industries, and this feels like returning home”Rose has declared in the WPP statement.

Cindy Rose will work hand in hand Mark Read In the transition. The one who has been CEO of WPP during the last seven years has expressed that “I deeply rejoice seeing her named as CEO of WPP. It will contribute a great experience in technology, artificial intelligence and its transformative impact on business. I know WPP left in excellent hands.”