Havas and Horizon Media agencies have created a joint business, which have called Global Horizon, to capitalize on new business opportunities. As both companies point out in a statement, their objective is to meet the growing demand of marketing professionals at global level and provide an innovative network of agencies network at a time when advertisers face more limited options.

They allude to the consequences that the acquisition of Interpublic Group by OMNICOM or a possible restructuring of DENTSU will have on the market, which raises a reduction of options in regards to large media agencies. In this sense, they hope that the company fruit of the alliance will offer a new possibility for advertisers.

However, as explained, Horizon Media and Havas Media Network will continue to operate independently, attending to their respective customer wallets, looking for new businesses and consolidating their brands. In addition, according to it AdageGlobal Horizon profits will be divided equally between both agencies.

Specifically, Horizon Global will focus mainly on companies based in the United States with international scope. It will be based in New York and will have a presence in more than 100 countries and a combined global turnover of 20,000 million dollars. However, the figure is lower than that of the large players in the sector: the WPP billing exceeds 64,000 million dollars and that of IPG, about to be officially acquired by Omnicom, it is close to 28,000 million.

With regard to the management team, Bob Lord, president of Horizon Media Holdings, has been appointed Interim Global CEO to lead the new company, a position that will combine with the one who currently holds. For its part, Global Chief Operating Officer of New Core Business in Havas Media Network, will exercise the same position in the new company.

Havas and Horizon present Global Horizon as the first network of agencies created in the AI ​​era and designed for modern marketing professional. In this sense, it will support the combination of Blu Platforms in Horizon and Converged.AI de Havas, which will be called Bluconverged. This aspires to offer smarter information, faster results and a fluid and native artificial intelligence experience.

“With an open ecosystem approach, Horizon Global fosters cooperation, prioritizes transparency and returns control to the customer“said Bill Koenigsberg, CEO and founder of Horizon Media Holdings, in the statement.”As the first network of agencies built in the AI ​​era, we lead with working methods, collaboration and delivery of innovative results for customers, and we do it responsible for global scale“

“This alliance marks an important milestone for our agencies”, He said, for his part, Yannick Bolloré, CEO and president of Havas.“I am extremely proud that Horizon has chosen Havas as his global partner. In a constant change, we expect a very exciting collaboration that combines our complementary strengths”