He Creativity Club He assures that working in advertising removes health, mental well -being, desire to live or time with the family. He says it in his new campaign to capture partners to encourage professionals to join a club “is left over“In front of a profession”That removes so much”

The entity, which last week chose Pepa Rojo as a new president, has resorted to sarcasm to release your messagewith which he intends to value his contributions to the sector. Some of the current partners and partners, known names within the industry, have put their images and experiences at the service of the campaign, the result of a joint work between the Russian Russian and Mono Madrid.

The indeogmic piece, it is boasted to work in advertising removes hair or neck, also collagen, humility or access to a company car; But it also refers to the profession can break marriages, affect physical and mental health, or reduce time spent to loved ones. Ideas that illustrates with the Continue of old and recent photographs of the professionals who star in.

The campaign strategically opts for the humor, a lever appreciated for its ability to connect emotionally, and makes use of a flashy visual resource and creative for its simplicity to capture the attention of professionals to the message that the club wants to launch. In fact, the ability of professionals and the club to laugh at themselves has been applauded among the first reactions to the campaign: “Laring oneself is the most intelligent thing one can do. Wonder!”it is one of the comments that can be read in the post of C de C on LinkedIn.

However, with this message that the club launches the market, the ability to advertise to do pedagogy and build imaginary and, therefore, its consequent impact on the Standardization of ideas and concepts. One of the interpretations that could be made of the campaign is that the Creativity Club is set up in the face of industry and profession, using them to present the quota of partners as if it were a minor evil within all the problems of the sector.

The club itself published in 2022 the results of a survey to 750 participants in which professionals granted the state of their personal well -being and physical health an assessment of 6.1 out of 10, while the mood and mental health obtained an assessment of 5.6 out of 10.
Not having enough free time (51%), not being able to devote quality time to people who matter (49%), have no energy or desire to do things (49%), not be satisfied with life (44%) or have worse mental health than before (40%) They stood out as the main concerns.

While the C of C carries out actions to address some of the issues mentioned with the will to Promote change and improvement In the sector, among them, the search for parity, agreements with groups such as more creative women, quotas for partners over 65 years or the approach to creative young people through the Tour C of C.

But, instead, the piece highlights the legal advice services, the discount on day C, the possibility of participating as a jury in the awards granted, free access to activities and the delivery of the Yearbook of Creativity. In this regard, perhaps the message that the campaign would have resulted more consistent If the club had taken the occasion to highlight, precisely, the initiatives, actions and measures that it develops to counteract the situations with which it jokes.

Despite being a campaign that seeks to capture new partners, the Endogamic approach Not only does it give prominence to recognized professionals and who are already part of the entity, but also establish a series of conceptual games that require both the almost personal knowledge of these professionals and the idiosyncrasy of the sector. Issues that, perhaps, may be remote from students or young professionals who are starting their career in the industry, profiles to which the campaign could appeal.

From Reason.WHY We have contacted the Creativity Club to expand this article and update it as soon as we obtain an answer.

As the creativity club has shared in its LinkedIn profile, the piece has been created by the members themselves. “This campaign did not leave an internal meeting, nor was it in charge of an agency. This campaign was born where good ideas are born: in the restless head of some partners who do not know how to be still”, Explain from the club.”They thought about it, they wrote it, they created it. And we simply applaud it from the club … And we share it with all of you. Thank you for reminding us that the best thing about the club … is that it is full of creative people“

The professionals who star in the campaign are:

• Ángel Torres, partner and executive creative director of El Ruso de Rocky
• Bitan Franco, founder and chief creative officer of Mono Madrid
• Daya Muñoz, creative director at McCann Worldgroup Spain
• Helena March, Independent Creative Director
• Juan Garcia-Escudero, founder of Leather Creative Studio
• Lolo Ortega, creative director in VML The Cocktail
• Lucas Paulino, partner and executive creative director El Ruso de Rocky
• Miguel Olivares, founding partner of the pantry
• Sito Morillo, Founder and Chief Creative Officer of El Russo de Rocky
• Víctor Blanco, Executive Creative Director in PS21
• Xisela López, Executive Creative Director at Mrs. Rushmore