Lionsthe organizing entity of the Cannes Lions Festival, has announced the creation of B2B Summit An event that will explore the way in which creativity promotes competitiveness brand reputation, influence and connections in category B2B. It is a meeting, with analysis and debate, for Marketing B2B professionals, responsible for decision making and creative leaders, which will be held within the framework of the next edition of the festival.
The initiative seeks to boost B2B creativity at the festival and industry
It will take place next June 17 at Carlton Cannes Hotel, in Cannes, and has LinkedIn as the main partner and with Stein Ias as a support partner.
LinkedIn is also official Lions partner for this year’s festival, a collaboration that, according to the entity, will boost B2B creativity at the festival and to provide a platform dedicated to a sector that is the engine of the global economy.
With the launch of B2B Summit, Lions deepens the celebration and value of the category. It should be remembered that Cannes Lions introduced the section Creative B2B In the 2022 edition, after almost ten years of gestation.
“We had been observing an increase in lions winners with B2B works, and many in the industry felt that the introduction of a specific category in this area would raise the creative bar and the demand”, Said Simon Cook, CEO of Lions.”The launch of B2B Summit is the next natural step to bring together the B2B Global community in Cannes”
B2B Summit
The conference, which will be held during the morning, will serve for brands, sector professionals and agencies to relate, learn and generate community feeling sharing interesting ideas. At the meeting, attendees can enjoy networking, dynamic debates about the challenges of B2B professionals, interactive round tables and useful conversations to improve practices.
Lions confirms Jessica Jansen, marketing director and strategy of LinkedInas responsible for the opening and closing of the event. In addition, the event will be attended by:
- Valerie BeauchampVP, Global Head of Agency Development & Marketer Education, LinkedIn
- Michael AIMETTEEVP, Chief Creative Officer, FCB New York
- Bridget EvansGlobal Head of Business Marketing, Spotify
- Dr. Marcus CollinsClinical Assistant Professor of Marketing, University of Michigan – Stephen M Ross School of Business
- Tom SteinChairman and Chief Brand Officer, Stein Ias
- Jim LessserChief Brand Officer, Servicenow
“We will gather some of the most important conversations in the B2B field to highlight the stories, perspectives and great ideas that transform the advertising industry and promote commercial success”; Matthew Derella, Vice President of LinkedIn Marketing Solutions, has highlighted, regarding B2B Summit.
In relation to collaboration with Lions, he says LinkedIn It is in a privileged position to understand the power of the community and the faces connections to boost the B2B, and the relationship involves a significant advance to favor growth throughout the sector.
B2B Summit will take place in the Croissette Hall of the Carlton Cannes Hotel on Tuesday, June 17, 2025 between 08:30 and 2:00 p.m. It is an event with limited capacity, so the professionals interested in attending must fill in a form, and wait to receive the invitation until a week earlier.
More info: Cannes Lions
