Starbucks has established a collaboration agreement with Real Madrid to open its largest store in Spain at the Stadium Santiago Bernabéu. It will be a flagship, a space that, according to the brand, will have a unique character and will offer products exclusive experiences not available at another local coffee shop in the country.
As the company points out in a statement, the store will become the first Starbucks located in a sports stadium in the Iberian Peninsula. Starbucks expresses that the establishment will provide a unique combination between its local culture and an experience around coffee cultureand that with her you seek to share her passion for coffee and her passion for Madrid.
He has not completed details of the opening, he only points out that it will be in “upcoming dates.”
“Starbucks Bernabéu will be the largest store in the country and will act as a
Brand identity showcase: an iconic representation of the
Starbucks experience in Spain; With design and unique supply of products that
They will not find any other store”Explains Antonio Romero, director
General of Starbucks Iberia, in the statement.
The brand points out that the store, with 900 square meters distributed in two floors, will be designed to stimulate senses through coffee and crafts and raise the coffee experience. In this sense, it will have a “Reserve” bar To observe the methods applied by Starbucks Baristas in coffee elaboration, and it will be carried out “the organization of personalized sessions, designed to promote customer participation and generate community”
Also, the Starbucks flaship at Santiago Bernabéu will also carry out coffee tastings, and will offer “A wide range of drinks for all types of palates”
Among the novelties, according to the brand, it will have a space for the Mixologythat is, to the creation of cocktails based on the mixture of coffee with different drinks.
Beyond coffee, Starbucks Bernabéu will also have exclusive merchandising of the brand, such as cups and reusable vessels, thermos, bottles and accessories for the elaboration and enjoyment of coffee. It will also offer unique lots and limited edition of Café “Reserve”.
Starbucks takes advantage of the recent renewal of the stadium and its reinvention as a multifunctional enclosure, oriented to events beyond football. Despite the recent conflicts linked to the noise levels allowed in the celebration of events, the State remains one of the most visited sites in Madrid, receiving millions of people a year.
