In a historical event, such as the arrival of the human being to Mars, the eyes of millions of people are put in the astronaut who will touch the planet’s surface for the first time. But those of this are put in the tonic Schweppes.
That is the futuristic scene that the brand raises in its new European campaignan overproduction with which he claims the enjoyment of the small moments.
Designed by the Creative Agency TBWA Paris, “Mission to Mars” It is part of the communication platform “Take your time” (“Taste time”)promoted at the beginning of last year. It consists of several audiovisual pieces set in a space odyssey to Mars and with bubbles as the center of the narrative. The first of the spots shows the astronaut Ava about to disembark on the planet, but taking advantage to enjoy the brand’s tonic.
The advertising films, which will present narrative continuity, have been directed by Susanna White (“Generation Kill” and “Star Wars: Andor”) and has production of B2Y and RSA PRODUCTION PRODUCTION, Company of the filmmaker Ridley Scott. He has also had Janty Yates (“Gladiator”) in the costume design and John Mathieson in the photography direction. The production of the advertising saga started in June 2024, oil nine months.
This talent team linked to the film industry has helped make the campaign a advertising epic loaded with references. As the brand explains in a statement, the film “2001: an odyssey of space” has inspired the design of the spacecraft, while the theme “Space Oddity”, by David Bowie, is not only part of the soundtrack, but also inspired the costume of the protagonist.
All this is addressed in the Making Of video that the agency has shared and in which the science fiction and entertainment universe displayed in the campaign and that can be seen in the next pieces. These will address different product truths, As the power of the Schweppes bubble, and will highlight the citrus soda range, with orange, lemon and grapefruit flavor.
“In a world where everything is always faster, we wanted to remind people of the importance of taking their time. Schweppes is an iconic brand, which invites you to savor every moment with refinement and boldness“said Nicolas Beillot, Global Marketing Director of Schweppes, according to the French media Record me. “The ambition was to go beyond the classic format to offer a rich and coherent universe “.
“The creative concept arose when we asked what would be the most unique time to take a break, not in everyday life, but on a planetary scale“; François Bazini, Marketing and Innovation Director (CMIO) of Agentory Bevenge & Food Europe, has commented.”And we all know that the challenge of tomorrow is the conquest of Mars. The campaign seeks to convey that, even in historical moments, we must stop enjoying the little things”
The campaign will be activated in Cinemas, Television and YouTube In 16 European countries. From Schweppes they point out that the media investment for this new campaign represents a 52% increase in the television budget compared to 2024.
Its main objective is to impact the public over 35, independent, curious and lover of shared moments. “Going to demanding adults allows us to reach the broader segment of the European population over 35 years of age, which represents 62% of the total and is expected to continue growing up to 2027,” Bazini said.
