The television He has demonstrated, one more month, his ability to bring great cultural and sports events to society. Although television consumption has dropped slightly during February, spectators have come to the environment to enjoy football, specifically the Copa del Rey, and cinema, through the Goya Awards ceremony.
Both events, welcomed by 1, were of the most viewed retransmissions, although in the total support antenna 3 he has led the audience.

This is collected by the monthly audience report from Windward, prepared with Kantar data, which indicates that the Daily consumption time per spectator (On those who watch television every day) it was 290 minutes, that is, 9 minutes less than in January and 8 minutes less than the same month last year.

In addition, each person (about the population universe of 47.1 million) dedicated an average of 2 hours and 53 minutes (173 minutes) a day to watch traditional television, which is 4 minutes less than the previous month and 13 less compared to February 2024.

Who watch television in Spain?

As for the Demographic profile of the spectatorsThe report indicates that those who spend more time watch television are those over 64 (326 minutes a day) and women (186 minutes a day).
Regarding The location, Asturias (208 minutes) and Castilla León (189 minutes) are the regions where television was most seen in February.

On the other hand, Barlovento informs that Unique accumulated spectators In the month they reached 43.4 million, a figure that represents that 92.2% of the population contacted television. In addition, 28.1 million Spaniards watched television every day at least a minute, that is, 59.7% of the population.

On the contrary, according to the consultant, there were 3.7 million “Telephone”, which means that 8% of the population did not see television at any time during the month of February. The figure reflects 0.3 million more than in the month of January and, therefore, a growing fragmentation of attention in the media landscape.

Streaming television consumption

The Barlovento report also breaks down digital television consumption, and collects “Other audiovisual consumption” Different to conventional television -which include streaming or video platforms, recorded content, video games or radio. Thus, the average time dedicated per person a day to this type of consumption was 54 minutes, that is, 4 minutes less than in January and 3 minutes more than in February last year.

This assumes that the Total TV use time (traditional television + other uses) has been 228 minutes per person a day; and 342 minutes per spectator a day. These figures reflect a 7 -minute decrease in the first case, and 13 in the second, compared to the previous month.

According to the report, 24% of the total use of the TV was for “other audiovisual consumption” different from conventional television. In addition, the exclusive audience of these “other uses”that is, the number of people who use the TV daily for a different activity to watch the traditional linear television, stood 3,190,000 spectators, around 60,000 spectators less than in January.

The most watched on television in February

Once again football has monopolized the television audience in February. Again, it has been The Copa del Rey that has been placed as the most watched broadcast: It was the meeting between Atlético de Madrid and FC Barcelona on February 25. He gathered 3,925,000 viewers and accumulated 27.5% screen share.
In addition, the matches between Real Madrid and Real Sociedad (February 26) and Valencia and FC Barcelona (February 6) were, respectively, the second and third most watched in the month of February.

The three emissions were welcomed by the 1 of TVE, as was the gala of delivery of the Goya awards, which has been done with the tenth position in the list of the 25 most viewed emissions. He congregated 2,340,000 spectators and reached 24.4% Share.
The rest of the entries on the list correspond to Antena 3.

Drawing the content of the format report, the public chain was made with the More view of the month. It has been “the worst neighbor in the world”, broadcast on the “Movie de la Week” program, on February 23, and reached 1,390,000 spectators on average and 12.3% of the screen share.

Instead, Antena 3 rose with The most watched series February. “Dreams of freedom” has been discussed, whose chapter issued on February 10 brought together 1,332,000 spectators and accumulated 14.3% Share.

On the other handthe golden minutethat is, the most watched minute of the month, occurred
During the issuance of the Copa del Rey party between Atlético de Madrid and FC Barcelona on February 25 at 10:8:00 a.m. and recorded an audience of 4.4 million viewers.

The television audience for chains

The proposal of Antena 3 He convinced the spectators again and has returned to place the chain as a hearing leader. The Atresmedia channel heads the ranking of televisions per audience with 12.8% of the share, followed by 1 with 10.5%, and Telecinco in third position with 9.6% of the screen share.

It is worth highlighting two data of interest: on the one hand, the Unique spectators of open chains They have been 42.8 million, that is, 91% of the coverage; And on the other, the set of the 80 chains that make up the payment issues reached 11.2% of the share.

By disgusting the data by time stripesAntena 3 led the morning, the desktop, the afternoon and the prime-time, while Telecinco has done it in the late-night and energy at dawn. By TargetsLA1 led in men and antenna 3 in women; While by ages the leaders have been distributed: Boing has conquered children under 4 to 12 years, the 13 to 24 years; Telecinco to the spectators from 25 to 44 years and antenna 3 to those over 45.

Focusing on television groups, Atresmedia -With 6 chains in broadcast- occupies first place in the ranking with 26.6% share. Mediaset -With seven emission chains- it follows with 24.9%, and RTVE Group – With five chains- closes the podium with 15.4% of the screen share.

Television advertising in February

According to the Barlovento audience report, the volume of GRPs of advertising campaigns decreased by -14.9% in February compared to the same period of the previous year, until it is located 126,873 GRPS 20 “.
ANDThe most watched spot It corresponded to the tourism campaign of the Valencian Community, issued on February 12 in Antena 3, in the space “The Roulette of Luck”, with 19 GRP’s 20 ”.

The first positions by the different advertising attributes are:

• Bell: “Vind.es/compra and sale of clothing and accessories”, with 2,065 Grp’s 20 “
• Advertiser: Procter & Gamble, with 4,942 GRP’s 20 ”
• Brand: Collector’s gallery, with 4,306 GRP’s 20 ”
• Sector: Food, with 18% of the advertising pressure

In numbers, we have talked about:

• Advertisers: 1.212, -7.6% more than in February 2024
• Spots: 774,298, 6% less compared to the same period of the previous year
• GRPS 20 “: 126,873
• Sectors: 21
• Brands: 1,440, -5.8% compared to February last year
• Campaigns: 1.914, -4.2% compared to February 2024

More info.: Report of Barlovento television audiences (February 2025)