Javier CampopianoGlobal Chief Creative Officer of McCann Worldgroup and McCann, is postulated as a candidate to be the new president of the Creativity Club during the next two years. If chosen by the partners and members, it will replace Gonzalo Figari, who has served since June 2023.

For the first time in the history of the club they have presented three candidates, in front of the unique candidacy that has been the usual so far. Together with Javier Campopiano they have also postulated Juan García-ScuderCreative Studio Leather Founder; and Pepa RedSpecialized Marketing Advisor, Creative Content and Technology and formerly Creative Strategist in Meta.

• This is Juan García-Escudero’s proposal
• This is the red Pepa program

The deadline for the presentation of candidacies closed on May 7, and the voting process by the partners will take place until May 23.

Javier Campopiano program

Javier Campopiano has shared the program For his candidacy for the presidency of the Creativity Club, pointing out that this “It is a key moment in industry and the club”, And that he and his team have”A lot of desire”

He has built his proposal around his non -Spanish origin and his position as a global manager of a Network, attributes, united to the ability to listen, which he considers they can help him contribute something different to the management of C de C. “By force of being a foreigner everywhere I learned to open more than to close”, He says in his program.

Its objective, precisely, is to do a more open C of C and connect Spanish creativity with the worldso that it occupies a more prominent place both in Europe and globally. In this regard, he wants to build the new brand of the Creativity Club, which says it is different from what the Creative Club was. But for this he understands that the brand’s purposes must be defined.

For Javier Campopiano these purposes are the following:

Revalue Spanish creativity

Considers necessary Defend creativity Given the reality of the market, before the clients themselves or given the transformation posed by artificial intelligence. To do this, it proposes:

• A campaign that enhances the creative capacity of the Spanish industry, reviewing its achievements
• Convert the ecosystem of channels and platforms of C of C into promoter of the best creative work produced in Spain
• Increase rigor on what is rewarded in the National Creativity Awards
• The creation of the C of X, a laboratory or platform for the “elevator pitch” and that connects to creative “upcoming” of all disciplines

Create the country brand of Spanish creativity

Campopiano aspires to recover the organic brand that Spanish creativity held years ago and raised it by supporting the Global creative talent hub in which the sector has become currently. His intention is to make the creativity a vehicle to bring the best Spanish creativity to the world and bring the best creativity in the world to Spain. To do this, it proposes:

• Build the C of C brand beyond the name and logo
• A seal or certification to identify the best Spanish creativity
• Space in samples of other festivals to boost international presence
• Special subscriptions for players from other markets
• Generation of content on Spanish talent under the name “created in Spain”
• Presence of the most relevant global figures on day C

Commit and unite the creative industry of Spain

Campopian understands that the revaluation of Spanish creativity must start from all members of the Creativity Club, so The commitment to the entity and industry will work. Under the “open” concept wants to include all expressions of creativity, generations of professionals and agents that make the industry strongest. To do this, it proposes:

• Create “Agree to disagree” meetings to address tensions between advertisers, agencies or producers, whose conclusions are shared
• Grant a space on day C to talents that manage global brands from Spain to share their experiences
• Develop moments in the year so that all agents join to think and demonstrate the value of applied creativity
• Facilitate access to other activities and experiences related to creativity

The Board of Directors of Javier Campopiano

Twelve professionals from different areas and disciplines make up the Board of Directors of Javier Campopiano. Are the following:

• Ana HidalgoDirector of Miami Ad School Madrid
• Adrián MediavillaCo-founder of Gran Paso
• Carmelo RodríguezCo-founder and creative director of C&W
• Helena MarchIndependent Creative Director
• Juan SilvaChief Creative Offer at Accenture Song
• Laura Sampedro, Independent Creative Consultant
• Rafa AntónGlobal Creative Partner and Director of LlyC
• Raquel QuintanaCreative director at BAP Conde
• Pol MartínezCreative director at & Rosás
• Úrsula MejíaDDiageo Marketing Iralector for Great Britain
• Víctor Blanco, Creative Executive Director of PS21
• As a Board Advisor: Sandra Carrasco, Marketing Director of Casual Dining in Alsea

Javier Campopiano’s trajectory

Campopiano is, since September 2023, Global Chief Creative Officer of McCann Worldgroup and Global Chief Creative Officer of McCann. Before its incorporation into the agency he served as Worldwide Chief Creative Offer in Flock, where it supervised the company’s creative product, helped establish and implement the creative vision and headed talent recruitment.

Previously he was part of Saatchi & Saatchi As Chief Creative Officer for the United States and Latin America, working for Toyota, P&G or T-Mobile. This stage was his return to the agency, after a period as a creative director that passed between 2007 and 2010. between Medias, he exercised as Chief Creative Offer in FCB International and FCB Mexico.

His professional career began in Buenos Aires, such as Copywriter in Ogilvy & Mather, of which he was part for five years; and also as creative director in J. Walter Thompson.