Marketing is in everything. In your haircut, in the clothes you wear, in your dogs and in what you publish on social networks. And, above all, marketing is in Esic University. That is the message that the educational entity launches to remember its essence and purpose on the occasion of the celebration of its 60 anniversary.

Esic University has launched a new campaign, worked by the agency Carmenwith the Claim “Promoting marketing. Transforming people.” And with it he claims its trajectory in the field of education and its identification as a school always focused on marketing.

“In a context where marketing has established itself as an essential discipline for the development of society and the economy, the new campaign aims to claim its importance and its impact, highlighting the role of Esic University as a leader in the formation of the new generations of professionals”, Explain from the entity.

They also remember that Marketing is present in all areas of society, In all industries and companies, and in the interactions of people with brands. From Esic University they also highlight that marketing is not only advertising and sale, but also analysis, data, strategy, creativity and technology.

In the campaign the entity is reaffirmed in its essential role in the defense of marketing and its mission of Form strategic, ethical and transformative profiles and prepared to face the challenges posed by a changing consumer. It also highlights its specialization in the industry, through programs designed to respond to market needs.

This 2025 marks the 60th anniversary of ESIC University, six decades in which he has formed More than 70,000 students and in which it has contributed to the evolution of discipline in different sectors. That is why the message of this campaign is also the pride of the entity for “be, have been and continue to be “those of marketing””

The Hila campaign with its Christmas announcement, with which it also remembered the positive impact that each individual can generate in their environment and the transforming role of education as a motor to build a better future.

Technical file

• Title: “Marketing is in everything”
• Advertiser: Esic University and Esic Business & Marketing School
  • Brand: Esic University
  • ESIC University Team: Jaime Massó, Ariadna Collazos, Héctor Baragaño, Pablo Carrillo, Isabel Vera, Andrea del Álamo,
  • Responsible for the campaign: Ariadna Collazos and Pablo Carrillo
  • ESIC University Contact (Communication): Isabel Vera and Celia Tebar
• Agency: Carmen
  • General Directorate: Alberto Garnil
  • Address Account: Eva Díaz
  • Strategy Team: Sonsoles Fariña, Iago Solleiro.
  • Executive creative address: Isaac González
  • Creative Directorate: Isaac González, Nacho Barcena, Chuwi Chuwal,
  • Drafting: Iago Solleiro, Nacho Barcena, Isaac González
  • Art team: Laura dams, Chuwi Chuwal, Carmel Latify, Mon Moares.
• Producer: We are mountain
  • Dampers: Mon Moares
  • Executive Prod. Production: Álvaro Lagos Vañó
  • Coord. Production and Auxiliary: Silvia Cerro, David Rubio, Pablo Morera, Vicente Sais, Antonio Díaz
  • ART: HEDA BERMUDO AND SEA ESPINOSA
  • Laura Sam.
  • Camera / ay. Chamber and Aux: Asel Colins, Pablo Martínez and Blanca Devis
  • Fixed Photo Y Ay.: Alicia Pastor and Daniel Quiñones
  • Lighting: Gonzalo Manresa and Godmam Mayestter
  • Dir. Casting: Bea Pacheco
  • Styling, makeup and hairdressing: Paula Mendieta, Cesar Guillen and Nuria Pérez
• Media Agency: Globant