Gonzalo SaizMarketing Director of Bankinter, He has communicated his departure from the financial entity. Leave the company of which he has been part of the last twelve years, and in which he has led the marketing and advertising strategy, to face new professional challenges.

The manager has announced it through a LinkedIn publication in which he has done balance of its passage through the company, that qualifies as “memorable stage”, And pointing out that”The time has come to close this chapter“. He has been grateful for being part of a company that”values ​​people as their main asset“, Who gets”Exceptional results daily“And committed to excellence.”

“From the first day, I was clear that my main mandate was to build a legacy that made Bankinter a reference in marketing and commercial communication, with facts, not only with messages”He said. “But it was also equally important to do so with a human leadership style, which would help enjoy, grow and develop to people, because great achievements are only sustainable when they go hand in hand with happiness and growth of those who make them possible”

Gonzalo Saiz has expressed himself proud of what was achieved during his years of work in Bankinter. “With humility, I feel that these objectives have been achieved, thanks to everyone’s talent and effort. That mission feeling allows me to close this stage with satisfaction”, He pointed out in the publication, emphasizing the Project solidity, collective effort and built human relationships.

A new communication stage in Bankinter

Under his leadership, Bankinter began a new stage of advertising communication in 2020 with the campaign “The bank that sees money as you see”, worked with the agencies Sioux & Cyranos and Havas. That creative strategy meant the repositioning of the brand, based on the humanization of money as insight and brand positioning.

It has been constituted as the basis on which the company has built its communication approach over the last years and, among other things, the campaign was recognized with the Grand Prize in the 2020 Effective Awardshe Wave Award National Advertising on Radio for the best campaign of that same year, or a gold in ideas and after plates in Craft in the National Creativity Awards In 2021.
In addition, Bankinter then rose with the National Marketing Grand Prizeand Saiz with the best marketing director.

Upon receiving those awards, in an interview with Reason.WHYSaiz pointed out that the recognition was due to impact that commercial communication had achieved of the bank between the target audience and in society in general. “This makes me maintain faith in marketing and brand communication, because part of that impact of communication have been spectacular business results“, said. “They have improved the levels of notoriety and brand consideration; It has improved the perception of Bakinter between customers and non -customers, and the brand has been placed among those that are perceived as they have helped society during the pandemic”; commented on the campaign.

Gonzalo Saiz’s trajectory

Gonzalo Saiz has a 25 -year experience in the field of marketing, advertising and communication. With training in economics and marketing and sales, he began to develop his experience in 1999 in HP, First in the Product Management area for the European market from Germany, and then in the marketing area for the Spanish market.

In 2011 he joined Samsung Electronics Spain As director of Marketing and Product Management, for two years later to become part of the team of Bankinter, where since 2013 he has led the company’s marketing strategy.

Over the last years he has been a member of the Boards of the Association APG Spainof the Spanish Advertisers Association and of the Spain Marketing Association.