“Sleep like a queen”
That is the message that the actress and vedette moves Barbara King In the new advertising campaign of Bedroombrand specialized in rest products. Betting on irreverence and carelessness, the company has lived with humor both the name of the protagonist and the historical link of the celebrity with King Juan Carlos I.
As part of the Communication strategydeveloped by the internal brand of Marekting of the brand, an advertising canvas has been activated in the central Plaza de Chueca, in Madrid. Creativity shows an elegant and royal barbara king sitting on a throne, next to one of the brands of the brand and the Claim “sleeps as a queen.” Beditorum has taken advantage of the graph to remember that it has 40 stores between Madrid and the Canary Islands and that it will soon land in Catalonia.
“It fills me with pride and satisfaction present this campaign”, Has joked Alexis Amaya, founder of Dormitorum, through LinkedIn. “Beditorum does again of his. We do not want to bother anyone, but neither leave everyone indifferent. Advertising is to generate conversation, to connect, to make people feel something. We want to achieve it with this campaign”
The campaign will consist of a total of four spots for television and social networks, which delve into the creative concept around royalty and rely on visual elements traditionally associated with the monarchy. They also appeal in a comic tone to love and sexual relations. The first one who has spread the brand is loaded with satire, and refers to the popular phrase that the emeritus king pronounced in his Christmas speeches – “it fills me with pride and satisfaction” – to present his range of Colossus mattresses.
Throughout the next few weeks the four pieces will be disseminated, and will be complemented with graphic creativity for external advertising supports that will be located in the Community of Madrid and the Canary Islands.
“It is a campaign with a very clear objective: notoriety”, Said Edgar Ares, Head of Marketing in Dormitorum, in a statement. “We want to reach all the public who still does not know us, and do it through the sense of humor that characterizes us”
The truth is that previous campaigns of the brand have been starring figures such as fighter Juan Espino, actor Pablo Chiapella or the Porn actor Jordi Enp.
The campaign, which is entitled “Bedroom, experts in real rest”, Bet on humor as a lever to differentiate the brand in the category and aspires to consolidate the positioning of the brand as a reference of comfort in the Spanish market.
