It could be said that a will shared by humanity is to leave a better world for the following generations. The environmental organization Wwf Canada Now it helps make it possible through your campaign “A Will to Survive” (A testament to survive), worked with the creative agency Courage.
WWF Canada invites citizens to include nature in their wills, turning the concept of inheritance into a powerful tool to protect ecosystems, restore diversity and fight against climate change in the long term. “Our planet is in crisis. The land we call home is threatened if we do not establish a path for recovery ”says the organization on its website. “A will to help the planet last. So you have the assurance that you will not leave your survivors fighting to survive”
The campaign is inspired by the universal truth that we all want to be remembered for doing good. Communicates with a digital spot that Reimagina Testament planning as an act of environmental hopemoving the idea that it is possible not only to leave a legacy to loved ones, but also to the earth.
The initiative really appeals to users to commit to WWF Canada, including the organization in their respective wills. To do this, the campaign is complemented by a landing in which they are offered Text suggestions so that the entity is part of the documents.
In this sense, two types of formulations are provided: one for part of the inheritance (“Pay WWF-Canada the remaining (or part of the remnant) of my assets for the use and purpose determined by the Board of Directors”); and another for deliver a specific amount (“Pay WWF-Canada the sum of XX dollars for the use and purpose determined by the Board of Directors”).
In addition, the organization has established a collaboration with Epilogue, an online platform for the management of will. Thus, citizens who believe their documents through service, and include nature and WWF Canada in the text will receive a 20% discount.
As they point out from the organization, the campaign is a call for responsibility. “A testament reflects what matters most to life. Through ‘a testament to survive’, Canadians have the opportunity to generate a direct impact that helps guarantee a world where nature and people have the opportunity to prosper“said Mark Charles, WWF-Hanadá Marketing Vice President, according to Little Black Book.
From the agency they ensure that the campaign invites take actionalthough it materializes in a few years. “We saw the opportunity to rethink the legacy from a deeply emotional and urgent perspective“; Tom Kenny, director of Courage Strategy.”Help WWF-Canada to connect significantly with Canadians who want to leave more than what we consider part of traditional inheritances ”.
More info.: A Will to Survive
