With a market share of 10.2% in Spain (2024), present in four million homes according to the company’s own data, Carbonell has presented the launch of a New bottle Oil format with which it is allowed Control oil dosage. An innovation that, from the brand, ensures that it responds to the current needs of the consumer.
“Kitchen habits are changing and that consumers seek more practical and innovative solutions”
In the words of Víctor Roig, general director of Deleo in Spain -a group to which Carbonell-, “After two complicated years for the sector, we can affirm that 2024 has been a year of leadership consolidation for deoleo and carbonell. We are going along the right track and our best strategy is to be close to the consumer and their needs, providing innovative, sustainable and the highest quality products. ”
After analyzing some market studies, from Carbonell indicate that, currently, 68% of consumers in Spain Transfashing the bottle oil that buy another container to facilitate their manipulation. “We know that cooking habits are changing and that consumers seek more practical and innovative solutions.”Victoria Aceves, Brand Manager in Carbonell explained.
The new bottle allows you to regulate the amount of oil by rotating the cap, “Ensuring that a drop is not spilled and optimizing the use of the product”as reported in a statement. The ergonomic design is thought precisely to facilitate its use in salads, air fryers or any other culinary preparation.
With 159 years of history, Carbonell has adapted the packaging of its olive oil to the needs of consumers. From its first glass container in 1966 to the iconic bottle of mosque in 1987.
According to the statement issued, in 2012 he launched the First market oil spray And now with this new container Take another step in the combination of tradition and innovation.
