In addition to being from one of the largest advertising companies in the world, Publicis It is also known for its Christmas greetings. Every year its CEO, Arthur Sadoun, innovates to thank the work of all the firm’s employees. From reinterpretations of films to creations with artificial intelligence, the agency’s end-of-year videos surprise with their humor and lightheartedness. This year, the rapper Snoop Dogg is the protagonist.
Publicis has launched “The Wishzels”, a title that alludes to the rapper’s slang for the Anglo-Saxon term “wishes,” which means “wishes.” The piece, which serves to congratulate the agency’s team at a global level on the new year, is structured around the celebration of the Olympic Games in Paris during this summer and in the media role played by Snoop Dogg.
However, the video also serves to Publicis make a statement about its performance this year. And the rapper awards the “gold” to the company and points out that it has been the best: “The Americans, the British and the French have been competing to see which holding company is the ‘Top Dogg’‘” Snoop Dogg says in the video. “And this year, Publicis has surpassed them all“.
According to Ad Agein June Sadoun noted that Publicis would catch up to WPP in terms of revenue by the end of this year. And this is the idea articulated by the video, created by Le Tructhe holding’s creative collective. Furthermore, in the statement shared by the company, it is noted that “Publicis Groupe ends the year in pole position to be the largest holding company in the industry”.
It should be noted that Publicis Conseil was named Agency of the Year at Cannes Lions 2024.
“With a French advertising company on track to take the No. 1 spot for the first time in history, who better than Le Snoop, the official Olympic propaganda man and Maurice’s favorite rapper to congratulate our teams on achieving a personal record in a record year?”, they point out from Publicis Groupe.
Furthermore, continuing with the creative concept around Snoop Dogg, the rapper suggests that he will change his name “Le Snoop”, in French, and points out the possibility of change the Publicis logo, replacing the golden lion with a dog wearing sunglasses. Finally, the video shows Snoop and Sadoun dancing and, as a complement, a comic cameo by Maurice Levy.
However, it remains to be seen if Publicis Groupe finally ends this year becoming the largest advertising company in the world by revenue. If achieved, it would be the first time that a French company It does so, beating Omnicom Group and WPP. As stated adweekPublicis recorded revenue of $10.5 billion during the first nine months of 2024; while WPP brought in around $10.2 billion.
