This week (10), Apple announced the new generation of the iPhone: the iPhones 16 and 16 Plus.

Among the news, big tech announced a new visual intelligence tool that allows users to carry out research using the iPhone camera, expanding the horizons of SEO professionals.

Confirm the details:

What about Apple Visual Intelligence?

Apple’s new Visual Intelligence function allows users to identify objects, plants, animals and even shopping items using only the iPhone camera.

In addition to reconfirming these elements, the tool offers links to detailed information, prices and locations where products can be purchased.

Secondly, when the company’s new smartphone is launched, this functionality, available in iOS 17, transforms how we interact with the physical and digital world, making it easier to search for information just by using the camera for objects.

Furthermore, the technology is integrated into Apple’s ecosystem and represents a significant advance in relation to traditional text research, providing a more visual and immediate experience for the user.

What does Apple Visual Intelligence mean for SEO?

The functionality, despite being very similar to Google Lens or Google Circle, is a significant advance for consumers, which does not require access or search to investigate. Which means that, for digital marketing professionals, this novelty represents a new opportunity to optimize the consumer’s journey.

With the ability to research and buy directly using the camera, brands can improve interaction with customers, especially in e-commerce campaigns that depend on instant visualizations and product recognition.

I also read: The Future of Research on Google

Relevant topics on the subject:

• Apple Visual Intelligence can be used on various platforms, integrating with Safari, e-commerce apps and social networks.
• A new tool reworks everything from plants to works of art, providing detailed information in real time.
• Companies can take advantage of this functionality to increase their visual SEO and product marketing strategies.

Confirm how your SEO strategy can always be updated with the latest news in the sector! Conte como apoio de uma SEO Agency and has increasingly more results with this strategy.