Pets do not usually like water to bathe, but to travel through it. This is what Trasmed communicates, the shipping company that offers passenger transport and merchandise between Peninsular and Balearic Islands, in a piece launched to remind users that it is a Pet-Friendly company and that can make their trips accompanied by their animals.

The video has been worked next to the Pingüino Torreblanca creative agency and is launched on the occasion of World Animal Day, which is held every October 4. The piece plays with the relationship between pets and water, and bets on humor presenting angry and scared dogs and cats during their cleaning processes. The images are accompanied by a bolero -style song that emphasizes satire with respect to the water of the bathroom and the sea.

As they move from the agency to Reason.WHY The campaign has been based on an “adorable” insight, that of the transformation that animals experience in contact with water, and that connected both with the brand and the Trasmed product.
“We only had to put those faces in the foreground, with a homemade and real look, to represent well what we wanted to count“, They express.”Because let’s be sincere, nothing sells better than a dog or cat that makes you laugh”

In this way, Trasmed connects emotionally with people and remembers the services made available to animal travelers. Among them, he points out that their ships have Pet-Friendly cabins, where users can lodge up to two animals, and include a “Welcomme Pet Bag”, and also makes available essential elements for pets, such as beds, drinking fountains, or soakers.

The company also allows you to travel with animals in the seat of seats, provided they are carried in a transport that does not exceed 8kg; and their ships have booths of different conditioned size with video surveillance.
In addition, Trasmed allows dogs to walk with harness and strap through areas enabled for it, such as Pet Garden, areas enabled in the cafeteria or at the restaurant.