9 out of 10 people give a lot or quite a lot of importance to the hugs in their personal relationships and 95% consider that these have a positive effect on their emotional well-being. This is data collected in the “Sanitas Study on the physical and emotional well-being of physical contact with loved ones” prepared by the company itself and which has been used as insight for its Christmas campaign this year.
“The gesture of giving a hug releases oxytocin, the hormone of happiness, which generates a better mood, controls the heartbeat and even transfers us to a state of calm and security, which directly affects our health. people’s emotional explains Soraya Bajat, Head of the Mental Health Service at the Sanitas La Zarzuela and La Moraleja University Hospitals.
So, “Don’t leave hugs pending” is the title given to the Sanitas Christmas advertisement, a work by the creative agency Candy Store with which the company seeks to vindicate physical contact with loved ones as a way of caring and taking care of ourselves.
“As a health specialist company, we know that part of our mission is to promote care among us. “Responsible, honest care in which affection and closeness play a key role”explained Yolanda Erburu, Chief Sustainability and Corporate Affairs at Sanitas and Bupa Europe & Latin America. “We take advantage of these emotional dates to remind ourselves that we are all part of supporting and caring for the lives of those close to us”commented Erburu.
The Sanitas Christmas campaign is completed with a website where users can find various videos and information with advice and information about How hugs affect your health.
While for 73% of those surveyed, hugs provide affection, for 64% they generate love, for 56% they generate comfort, and for 53% they are a source of tranquility.
Asked about who they hug the most, the partner is one of the main answers (61%), the children (44%) and the parents (28%). These share a percentage with those who usually hug their pets, which, in fact, is higher than those who hug their friends (23%).
The campaign can be seen from December 9 to December 31, 2024 on different media such as conventional television, digital channels, outdoor media, Amazon Prime Video and other digital TV channels such as DAZN or Movistar+, among others.
Technical sheet
- Director: Jota Aronak
- Creative Agency: Figari Candy Store
- Media Agency: iProspect
- Producer: Sal Gorda
- Song: Until I found you by Stephen Sanchez
More info: Hugs – Sanitas
