The mission of Decathlon It is to make sport accessible. An objective that works to realize through initiatives of various kinds, including a new marketing action that has launched in the Czech Republic and with which it takes advantage of the opportunities of technology to bring sport closer and its brand to consumers at street level.
The company has associated with the start-up Yourlox for installing smart ticket offices in parks and outdoor areas to offer sports material under rent. Users can access, free of charge, 90 minutes from objects such as football, basketball or volleyball balls, rackets, bates or dumbbells.
It is a pilot project that, for the moment, has three facilities in the cities of Prague and Brno.
Those interested can borrow the team free of charge for 90 minuteSA through a mobile application. As indicated in the ticket offices, users must scan the code and create their profile, choose the product and pick it up from the box office, which opens automatically, and return it when they have finished using it taking a photo of the final state.
Decathlon says he will periodically review the equipment and replace it if necessary to guarantee a good experience.
“Our long -term mission is to make sport accessible to all, whether they are individuals or active elderly people. And thanks to Lox smart lockers, located mainly close to the game areas, nothing will prevent athletes from having fun”Commented Jan černý, head of the Decathlon Czech client experience, in a statement.
Also, from the company they point out that the initiative also supports Decathlon’s efforts on sustainability and impulse to Circular economy. In this field, he has already promoted second -hand platforms and other shares oriented to repurchase or the rental of sports material.
“It is not always necessary to have the team in property; Sometimes I just rent it”Says Jan černý.”Services such as Yourlox not only represent a comfortable and flexible alternative, but also contribute to sustainability and a more environmental approach to the environment in sports equipment. And we are pleased to be part of it “.
Decathlon France celebrates sport and affordability
Decathlon France He also works his mission of doing accessible sport, but this time with a campaign that focuses on prices. By the hand of the creative agency Betc Paris, The company is reinforced in its Asequibility approach of the products, while highlighting the emotional wealth of its offer.
Through three spots pay tribute to those unique moments that sports can only offer and places it in the center of the life of citizens. Under him concept “prices that offer much more” Decathlon makes visible its intention to ensure that everyone can experience great emotions through sport.
“We are convinced that Decathlon has a real role in the development of around the world”, Says Nicolas Mignot, communication director of Decathlon France.“That role leads us to make sure the price is not a barrier. This campaign shows that will through universal scenes and authentic positive emotions”
The campaign will be activated on online television and video, and also in external advertising, as of June 18 in France. It has media media planning.
