The Creator of Content Nil Ojeda He has gone to trial. Or at least that seemed. But his presence yesterday at the Barcelona Advocacy College, where AA Aleix Puig, co-founder of Vice, It has been part of a marketing strategy to communicate the launch of the collaboration between Milfshakes, The Ojeda brand, and the hamburger brand.
It all started a few days ago when the creator shared on his social networks that he was going to have His first judgment. He invited his community, as if it were a birthday, to go to the open trial, allegedly held on Tuesday 4 at 17:30 in the city.
In the video he did not announce the reason for the trial, but explained that he believed that “It was a topic that had arranged” Hence many have understood that it could be related to the Complaint announced by the City Council of Alicante Last August before the pretended drowning on the beaches of the city after the call of Ojeda to his followers. The Creator promised, in return, lots of Milfshakes clothing.
Some mediaas you have shared vice in their Instagram stories, they have echoed the call of the creator to his community. Some of its followers They went expectant to the indicated place, and others have shared content on their networks regarding the alleged judgment.
However, yesterday Nil Ojeda revealed in his own networks that the call, really, has hidden a Performance to announce collaboration of your brand with vice. In a video that the creator has shared he was seen to enter, along with Puig, in the aforementioned advocacy school.
The image, however, is followed by a piece that emulates the preparation of the alleged accused by a lawyer in order to face the trial. Creativity implies that collaboration will consist of the launch of a adult menu that will be presented in a box and will include collection figures, such as the emblematic Happy Meal de McDonald’s.
Moreover, in the piece a clown is played with humor, the popular Ronald McDonald of the hamburger chain; and the moment in which the name of the initiative will be expressed, as if it were also called Happy Meal is censored. The conversation also refers to the law of intellectual property, which establishes a game about the possible implications of collaboration.
None of the brands have shared more details about how collaboration will be tangible. From Vice, this week they have announced that after four and a half years he will take a new hamburger, And it could be inferred that it will be the one that is part of the association with Milfshakes.
It should be noted that the one that now establishes with vice is not the first collaboration of Milfshakes, which is defined as a creative concept based on randomness. Recently he has collaborated with chef Alex Cordobes for the creation of a cheese cake, in addition, Nil Ojea and Milfhsakes have already collaborated in 2023 with McDonald’s, creating a selection of the favorite products of the creator and a limited editing jacket.
