Apple, ab inbev and Ogilvy They are, respectively, the brand, advertiser and the most creative agencies network in the world; while Publicis Conseil It is done with recognition in the agency section, according to the WARC Creative 100. The consultant has shared the rankiing that he elaborates annually by collecting the most awarded campaigns and companies in international festivals and competitions.

The classification is created by combining the results of the most important regional and global creative creative awards, in this case held throughout 2024. The analyzed awards are established through a survey of the global industry and the consultation of the WARC classifications advisory council.

The consultant has identified three outstanding aspects of the works and creative companies that make up the list on this occasion. Thus, he points to Use of sport to connect with people and increase brand knowledge and engagement in a fragmented media market. It also points out the Importance of inclusion and the active participation of brands in social matters, and the power of the construction of a Online community.

The 10 most awarded creative campaigns in the world

According to WARC, the most creative campaign of 2024 was “Women’s Football” by Marcel Paris for Orange. He used special effects in an innovative way to show that women’s football is as exciting as male football and launching a message about equality. According to the consultant, the announcement was seen more than 15 million times and was shared on social networks by highlights, such as the French Sports Minister.

• “Women’s Football”by Marcel Paris for Orange

• “Coors Lights Out”by Rehink Toronto for Coors Light

• “Michael Cerave”, from Ogilvy New York for Cerave

• “Play it safe”, From The Monkeys Sydney for Sydney Opera House

• “DORORASH-ALL-THE-ADS ”by Wieden+Kennedy Portland for Dordash

• “WHERE TO SETTLE”from McCann Warsaw / McCann Nueva York / McCann London / McCann Bucharest for Mastercard

• “We are ayenda”by Modern Arts Los Angeles for WhatsApp

• “Waiting to Live”by VML London for NHS

• “Cars to work”by Publicis Conseil Paris for Renault

• “The Everyday Tactician”from McCann London for Xbox

The most awarded agencies for their creativity

Publicis Conseil It has been done with the first position in the WARC ranking for the most creative agencies of 2024. He has done it after progressing in the list in recent years. The work done for brands such as Renault, Orange and Solar Impulse Foundation He has led him to climb positions.
“This is a testimony of our creative ambition with traditional clients and our commitment to progressive work“said Marco Venturelli, creative director of Publicis Conseil.

These are the most awarded agencies in the world in creativity:

• Publicis Conseil
• LE Pub Milan
• VML New York
• David Madrid
• Rethink Toronto
• McCann New York
• Serviceplan Munich
• McCann Warsaw
• Ogilvy London
• TBWA Middle Arts Lab Las Angeles

The 10 networks of agencies most awarded for their creativity

Ogilvy Repeat, for the fifth consecutive year as the most creative network of agencies. Specifically, six of its offices –Ogilvy London, New York, Mumbai and Toronto and David Madrid and Bogotá– They have contributed to the revalidation of their position on the list. It has 12 of the 100 best campaigns this year.

“Five years, half decade, at the top of the Creative 100 list. What a powerful testimony of the extraordinary talent we have throughout the world“; said Liz Taylor, ogilvy global creative director.”And for our brave clients who believe in creativity as a force multiplier for their business: their power to revolutionize, connect and boost their brands to new heights”

These are the world’s most awarded agencies networks in creativity:

• Ogilvy
• VML
• Publicis
• McCann
• DDB Worldwide
• BBDO
• FCB
• Havas Creative
• TBWA
• Leo Burnett

The most rewarded holdings for their creativity

Along the same line, and for the third consecutive year, WPP Position yourself as it again. most creative advertising holding. It has three networks among the 50 best: Ogilvy, VML and AKQA. Rob Reilly, WPP’s global creative director, ensures that classification is a testimony of the tireless creativity and dedication of their teams worldwide.

These are the most rewarded holdings in creativity globally:

• WPP
• Omnicom
• Interpublic
• Publicis
• Havas
• Dentsu
• Accenture
• Hakuhodo
• Stagwell 226.7
• Bluefocus

The 10 brands most awarded for their creativity

Apple He has achieved first position in the ranking of more creative brands, after progress positions from entry 18 in 2022. The company has received awards in the main international creativity festivals. Two of your campaigns, “Fuzzy Feelings” and “Shot on iPhone – Little Garlic”, They are among the 100 best.
“We put the product in the center of our marketing and try to tell convincing stories around it“Tor Myhren said, Vice President of Apple Marketing Communications.

These are the most awarded brands:

• Apple
• Heineken
• Heinz
• McDonald’s
• Renault
• Coca-cola
• Mastercard
• Dove
• Netflix
• Michelob Ultra

The most rewarded advertisers for their creativity

In the list of advertisers, large variations in comparison are not observed with the previous edition. AB INBEV Head the ranking of more creative advertisers for the fourth consecutive year. The consultant explains that the company has three campaigns in the top 100 and four brands –Michelob Ultra, Poker Beer, Corona, Stella Artois– In the Top 50.

“This recognition reflects how we use creativity to solve commercial and consumers problems to boost growth”; Marcel Marcondes, Marketing Director of AB Inbev has pointed out. “Our purpose as a company is to create a future with more joy, so we will continue to use creativity as a way to connect our brands with moments of celebration worldwide“

• Anheuser-Busch Inbev
• Unilever
• Kraft Heinz
• Apple
• Heineken
• Samsung
• McDonald’s
• The Coca-Cola Company
• Renault
• Microsoft

The 10 countries most awarded for its creativity

For its part, USA It also revalidates its position as a more creative country, a position that has been occupied since 2006. And it is that 30 of the 100 most creative campaigns are Americans, a figure that grows compared to the 21 of the previous edition of the ranking.

• USA
• United Kingdom
• France
• Brazil
• Germany
• Australia
• Argentina
• Spain
• India
• Canada