Neither costs thousands of dollars nor is it made of fish roe. Pizza Hut has launched Caviar pizza In the United States, a new toping made of water with a pepperoni flavor and agar-add-a gelification extracted from algae-, with which the American chain wants to continue surprising customers and Innovating in the experience of consumption.
Has done it by capitalizing the “caviar bump” trend, Popular for months on social networks, proposing a new way of consuming the product. With this, the brand aims to expand the culture of pizza and bring its product closer to the attributes of haute cuisine.
Innovation has been offered as part of the Bump Box caviar pizza, a limited edition menu under the brand My Hut Box of the brand, which includes an individual cheese pizza, three boneless wings or fried potatoes, and the aforementioned Caviar as a complement. Its price, far from responding to the luxury that imitates, has been consistent with the rest of the offer. Something that has not happened with availability.
To emulate the exclusivity of haute cuisine, in addition to including a packaging specialPizza Hut has only put this product innovation on sale at its 932th number of the Eighth Avenue in New York between the days between the days April 10 and 12 between 4 and 8 in the afternoon Until exhaustion.
“As a brand that is always revolutionizing the pizza culture, we saw the opportunity to take one of the most important gastronomic trends of today and do it“Melissa Fiebe, Marketing Director of Pizza Hut, explained in a statement.”Pizza Caviar is our way of contributing a touch of luxury, without losing the fidelity to the flavors that our clients like“
Incorporate the brand into conversation
Pizza Hut has a solid career in regards to innovation in consumption experience. To cite some of its last actions, last year the brand joined the American work context with “reszames”, a campaign devised by the creative collective Mischief AT no Fixed Address, in which it allowed customers Print your curriculum in pizza boxes To help them find work. I did it under the concept “75% of curriculums never look, but 100% of pizzas yes”
On the other hand, Pizza Hut devised a device capable of Catch the heat that video consoles dissipateand reuse it to heat pizzas. The “Pizza WRMR” campaign (Warmer Pizza), worked hand in hand with the creative agency Leo Burnett Canada, allowed the brand to connect with the Gamer community maintaining its essence and identity in front of consumers.
