The brand Ana María Lajusticia He was born in 1980 with the aim of improving people’s quality of life through a balanced diet and accessible food supplements for all.

Its founder, Ana María Lajusticia Bergasa – one of the first chemical women in Spain – died on November 7, 2024 at 100 years, leaving a legacy that her brand’s team continues today, led by her son Manel Feliuwho worked very close to the founder, and that they have made it possible for the brand to be what it is today in the Spanish supplication market.

Ana María Lajusticia had a very clear purpose: “What we are trying is that people have health. And, having health, makes you happier.” Lara Feliu, granddaughter of the founder, now assumes the role of Brand ambassadorwith the commitment to keep his grandmother’s essence alive and spread his legacy and the work done by his grandmother. As detailed in a press release, Lara professionally lived with her grandmother, being interested in the dietary of which she is also a superior graduate by the Roger Institute in Llúria. It has a master in digital and direct marketing from the Pompeu Fabra University, having successfully defended the thesis “The supplementation market in Spain”. In addition, in recent years he accompanied Ana María in the launch of the brand’s YouTube channel.

“Assuming the brand’s ambassador role is for me a pride and responsibility”expresses Lara Feliu. “She was a pioneer woman in the field of nutrition and health, and her legacy is a constant source of inspiration”. To collect what was explained by herself, the brand team recorded her testimony at 98, creating a miniseries called “Simply Ana María”available on YouTube. “I remember with great affection these moments with her, they are intimate interviews, recorded in a relaxed environment, in her home, in her office … experiences and stories that he explained with great detail, laughs, and many anecdotes I did not know!”

The Ana María Lajusticia brand It was the result of the vision of its founder and its values ​​that it always promoted: scientific rigor, quality and closeness to people in their daily problems. According to Lara Feliu: “My grandmother was a very documented woman, contrary to some dissonant voices that said otherwise, she had a passion for the study. He was always documenting about real problems and studying solutions. He enjoyed helping people maintain good health through good eating habits and the correct supplementation, always explaining in a simple way, the reason for things.”
The constant search for knowledge and analysis of the real needs of the population are part of maintaining the purpose and values ​​of Ana María Lajusticia.

For this reason, The brand aims to continue betting on innovation and maintaining the scientific basis of the products that its founder created. “The nutrition market and food supplements is constantly changing, and we must ensure that our offer is kept updated. Therefore we continue to innovate in products, putting this innovation at the service of the needs of the people, through our R&D laboratory and manufacturing in Barcelona with the quality standards that have always identified us”says Lara Feliu.

Commitment to reach the new generations

Lara Feliu, aware of the importance of get to broader audiences and arouse the interest of the new generations, it is redefining and promoting the communication of social networks to make the knowledge of the scientist accessible and attractive.

“Continuing with my grandmother’s disseminating vocation, I have to grow her legacy and make her knowledge to new generations, using her own language and her own codes, but without losing the essence of the brand. I think that today, the leadership of brands is measured by the ability they have to reach the audience, traction with it and connect.”

Havas Prthe Public Relations Agency of the Havas Group specialized in strategic communication, has been selected by Ana María Lajusticia to lead its brand legacy strategy, events and activations of brand ambassador among the media. The iconic food accessories brand begins this new stage from the agency to build a narrative that value this scientific inheritance.