Ogilvy Spain has announced through a press release that its President, Cristina Barbosahas left the agency with immediate effect, thus separating their professional paths.
Barbosa came to the position replacing Alfonso Marian in May 2022, after seven years serving as Brand Director at Vodafone Spain and with the aim of strengthen agency capacity to offer creative, technological and data-driven solutions, as reported at the time. Now, as expressed in the statement, “Ogilvy and Cristina Barbosa have parted ways and Cristina has left the agency effective immediately. We wish him the best in his future endeavors.”
For the time being, the position of president will not be replaced and, instead, Ogilvy Spain will now be jointly managed by Marta GutierrezVice President and CEO of Ogilvy Madrid, and Jordi UrbeaVice President and CEO of Ogilvy Barcelona. Both will report to Ogilvy EMEA CEO Patou Nuytemans.
It should be noted that the statement refers to “the expert and capable hands of Jordi and Marta” to take the reins of the agency from here. Ogilvy Spain has recently been recognized as the leading creative agency in the Spanish market by the Agency Scope. “Jordi Urbea and Marta Gutiérrez are proven, high-performing leaders in their respective offices. Together, they lead a team of more than 500 professionals with enormous success in Madrid and Barcelona”it is argued in said statement.
Jordi Urbea In fact, he has spent most of his professional career at Ogilvy. He joined the agency in 1998 and has headed the Barcelona office since 2012. Marta Gutierrezfor his part, joined the agency in 2019, after having held key positions in agencies in the Madrid market, such as Shackleton or Burns.
A solid leader
Cristina Barbosa began her professional career in 1996 as Business Manager of the Waterman and Paper Mate brands, owned by Gillettewhere he worked for more than four years.
In 2001 he joined Dufry Groupa firm specialized in the travel sector, as Head of the Loyalty and Customer Service Area, and of which she was a part for five years. Later he assumed the responsibilities of Marketing Strategy and Services Director at the financial institution. Citibank.
In 2013 he joined Vodafone Spainfirst as Head of Postpaid Consumer Marketing, and then for seven years as Brand Director.
From Ogilvy Spain They noted at the time of his signing that Barbosa has always opted for creativity, ideas and the integration of technology and data as key elements in business results. She was also noted as a solid leader who, throughout her career, has stood out for her ability to enhance the talent of the teams with which she has worked.
