The nougat brand The Almond Tree, belonging to Delaviuda Confectionery Group, is enhancing your strategy innovation to highlight your proposal for the Christmas festivities. The development of new products and the association with other brands is the formula that the nougat industry has been relying on for some time to continue being an essential ingredient on the tables of Spaniards and connect with new audiences.

El Almendro and Estrella Galicia

Along these lines, El Almendro has announced several new developments in recent weeks that demonstrate the brand’s effort to diversify its portfolio and update itself to expand its reach and consumer base. Among them stands out the collaboration with Galicia Star to launch a chocolate nougat and black beer.

In a statement, both brands point out that it is an innovative creation that “promises to surprise the most demanding palates with an exclusive combination that fuses the sweetness of dark chocolate with the bitter and sophisticated touch of black beer”. It is a product that is aimed at adults who “They look for different and daring flavors during the Christmas season”.

“At El Almendro we are always attentive to the trends and tastes of our consumers“commented María Herranz, Marketing Director of Delaviuda Confectionery Group. “The collaboration with Estrella Galicia reflects our commitment to offering different experiences, maintaining the traditional essence of nougat, but taking it to a higher level of sophistication.”.

For its part, Hijos de Rivera assures that the collaboration is supported by some common values ​​and attributes. “It has been a great experience to travel this path alongside the Delaviuda Group, a company with which we share a century-old family history, an artisan DNA and a firm innovative vocation that constantly pushes us to seek new proposals for our consumers.“, expressed Yago Campos, Director of R&D&i, of Hijos de Rivera.

The Almond Tree and Monopoly

Through its social networks, El Almendro has assured that it has set out to make this Christmas unforgettable for everyone, and that also includes the smallest of homes. To this end, it has promoted an alliance with the toy company Hasbro and together they have created El Almendro nougat and Monopoly.

It is a nougat designed for younger consumers and combines creamy chocolate with crunchy cookies and chocolate chips coated in colored sugar. Furthermore, the new product has a giveaway component, since it includes the possibility of winning one of the 10 tickets worth 1,000 euros.

The Almond Tree and Donettes

Cobranding is one of the strategies that El Almendro is executing the most in order to gain market share in the upcoming festivities. Its brand partnerships also include Bimbo Groupthrough which it has presented the Mini Berlinas flavored chocolate nougat Donettes.

As the brand has made known through a publication on LinkedIn, the alliance is based on a common trajectory linked to childhood of multiple generations, as well as being two brands that “They evoke tradition, innovation, good vibes and fun”.

The “Finiiisimo” Almond Tree

Beyond the associations with other brands in the food industry, El Almendro has not neglected its traditional product and has opted to develop new consumption formats that reinvent the way of eating nougat. For this reason it has presented “Finiiisimo”, a new range of nougats characterized by having 40% thinner tablets.

The new format was presented in three classic flavors: hard nougat, soft nougat and crocanti nougat with chocolate. The brand assures that it is its “most revolutionary version of the nougat tablet”, which preserves the flavor of traditional nougat, but is lighter. “It will surprise lovers of traditional nougat and younger consumers“, they say from El Almendro.

The Almond Tree thus swells a innovation journey not only for its brand but for the nougat industry as a whole. It is worth remembering that last year the Christmas festivities were also characterized by innovations in this traditional product: 1880 partnered with Grefusa; while Turrones Vicens did it with Chupa Chups, Donuts or the Enrique Tomás ham brand.