Uber has decided that, in an environment saturated with messages and sound stimuli, silence can be the most eloquent resource. The company has presented its latest electrification campaign, developed together with Buzzman, in which the absence of noise becomes a narrative tool to show how the passenger experience changes when the engines stop occupying the sound space.

The campaign is based on the premise that, by eliminating the noise of the combustion engine, everyday details that normally go unnoticed emerge. The crunch of a bag of potatoes, the heavy breathing of a dog or any minimal gesture acquire an uncomfortable presence within this new acoustic void. This tension serves to underline that electric mobility transforms not only air quality, but the very texture of the urban journey.

The pieces of the campaign thus play with the contrast between the visible and the audible, remembering that silence, when it occurs unexpectedly, can be more striking than any sound. Uber therefore proposes a change in perception: instead of only claiming efficiency or sustainability, it places the sensory experience at the center of the conversation about mobility.

And the brand wants to anticipate in this way the experience that will be dominant in its services in the coming years and point out that the transition towards electric and hybrid vehicles is already part of the real functioning of the platform. In France, 92% of trips made through the application correspond to electric or hybrid vehicles, according to internal company data corresponding to the third quarter of 2025. This figure places the movement on a tangible and not exclusively aspirational level.