ING has launched a new advertising campaign that follows in the wake of the catchy “My neighbor Jose”. Thus, the Sra. Rushmore agency has proposed a series of five spots for the brand that address directly, closely and with a casual tone how the Payroll Account can simplify money management on a day-to-day basis, making reference to each one. from the ads to the one it launched last summer for this same product.
Under the title of “Ah, those are the ones…”ING’s new campaign for its Payroll Account aims to connect with the needs and aspirations of customers, thus reinforcing ING’s philosophy.
The ads portray different situations through everyday conversations, reflecting the target’s current relationship with money within their daily context.
The media strategy, led by iProspecthas a multimedia approach with a strong presence on television, outdoor, radio and digital channels. The five pieces are already on broadcast.
In the statement that informs about this campaign, the agency wanted to highlight that it has been sustainably produced and has the Creast seal, which guarantees the reduction of the carbon footprint.
Next, we remember the catchy spot “My neighbor Jose” which, with a tone of humor, showed how Jose is the perfect neighbor, willing to help in various everyday situations. From helping with a move and taking care of a pet, to picking you up from a festival or filing your income tax return and getting it back.
Each situation presented in this campaign reinforced the idea that having a neighbor like Jose is a blessing or, failing that, having an ING Payroll Account.
Technical sheet
- Campaign title: My neighbor Jose
- Advertiser: ING
- Client contact: Luis González Soto, Gema Ventosa, Virginia Soto Rodríguez, María José García Marrero, Marta Pujol and Cecilia Molinero
- Agency: Mrs. Rushmore
- General Creative Direction: César García
- Creative Direction and Head of digital: Ezequiel Ruiz
- Editorial: Luis Gutiérrez, Maripaz Pascual
- Art direction: Marta Taboada, Helena Centeno, Leticia López
- CEO: Eva Gutiérrez
- Planning team: Raquel Espantaleon
- Account team: Rocío Cáceres, Nieves Gil and Ana Crespo
- Agency communication: Inés Fernández
- Agency producer: Iñaki Soriano
- Production company: Attic Films
- Executive producer: Rafa Endeiza
- Director: César Conti
- Post-production: Serena
- Sound and music studio: Serena
- Musical composition: Trafalgar
- Media Agency: iProspect
- Formats: Audiovisual 5×25”, Outdoor, Digital, RRSS, online audio and conventional radio.
