The point of the “I” will be the one that now defines the brand communication of Lowi. Teleoperadora has updated her Visual identity coinciding with its ten years of activity in the market. This seeks to project a more expert image but maintaining a differential personality.
The new identity aims to project a more mature image of lowi, maintaining what the brand considers is its differential component: reward customer loyalty, Always offering them positive surprises, with a close and fresh character. The redesign is built around the concept “The point of Lowi I”, an element that now takes on more prominence as representative and flexible Asset.
At the sound level, the brand will continue to use the song “Louie Louie”, but with a more sophisticated approach in reference to the redesign of brand identity.
Lowi also premieres the slogan “That more point”, with which he wants to reflect his brand values, such as transparency, flexibility, customer service and active listening. . For the brand, This more point is synonymous with more attention, content, and services“Because Lowi is the company that gives you more than you think at the best price”, They explain in a statement.
To communicate its new brand identity, Lowi has launched a campaign, devised by Mrs. Rushmore and starring the comedian Ernesto Sevilla. The spot with home production, reviews “that point of more” that makes the teleopeora. From its price maintenance, to the quality of the Internet and the telephone service it offers. “In lowi they have been giving us only positive surprises ten years”Sevilla emphasizes the video.
“We are excited to take this great step for the brand. This new purpose is the reflection of our continuous commitment to our clients, to whom we owe ourselves”, Explains Patricia Fresneda, brand director of Vodafone Spain.”We want to offer not only quality products and services, but also a closer, transparent experience and with ‘that point of more’ that distinguishes us”
Lowi already perspires his new brand identity in the social networkswhere for several days I had been publishing content in which Lowito and the rest of the brand characters were surrounded by red points. On Twitter and Instagram, the teleopeora also compiled some of the messages that were raising this visual change among their followers.
You would expect, following one of the videos published by the brand in which one of its characters says goodbye, that Lowi Do not keep appealing to illustrations that so far have defined their communication based on humor and carelessness. The universe of characters has been developed by Mrs. Rushmore, which retains the creative account of the teleperadora since 2014 and has built the brand since the simplicity and low cost nature of the proposal.
“That more point” It has agency media planning iProspect, and will be disseminated in activations for television, social networks, digital and external advertising.
