The olive and pickled company Cándido-miró Serpis He wanted to make a leap in promoting their products with the aim of placing them in “Those moments of life that deserve to be savored”. As explained in a statement, the codes chosen for this campaign have been the humor, vintage aesthetics and a music of simple and catchy rhythm appealing to the fact that many things in life can fail, but some serpis olives “They never fail”.
The Cándido-Miró Serpis company is about to turn 100 years old
The campaign is signing the Easy creative agencywho has transferred to Spot the turn Cándido Miró-Serpis in his image “To promote its innovative and entrepreneurial character”as detail in said statement. The company, which is about to turn 100 and has in its curriculum to have been the first to market and popularize a lid as typical as the ocean olives are anchovy, such a very simple truth: a very simple truth: “The good thing about a product thus is that everyone knows what it is and what it is for. What makes it special is its quality. That is why the idea we have tried to have some grace and a current tone is that in life almost everything can fail, but Serpis olives never fail”explain Néstor García and Nacho Oñate, creative partners and directors easy.
The communication challenge, as explained from the easy agency, has been “To value that the small moments deserve to be savored, those we do not realize until something fails”. The Wi-Fi connection, a mechanical ladder, turning to the tortilla, or a first date, are situations that can fail and that explores the campaign to contrast the brand promise of the olive of Cándido Miró-Serpis.
From the company they declare that this launch is another step forward in its opening towards a new stage by the crossing of the large consumption industry, to reinforce its position in the market.
The Serpis Marketing DirectorBelén Azorín explained that this campaign “Mark a before and after in the history of the brand, and in the way we want to connect with our consumers. In Serpis we celebrate the enjoyment, and we put all our efforts that nothing fails in those moments that deserve to be savored. This is our way of telling it.”
At the media level, the strategy has been developed by the Zizer agency. The campaign will be mainly supported by audiovisual media, including connected TV, online video and radio. In addition, it will carry out reinforcements abroad and retail medium. The objective is to amplify an emotional tone, built from a brand notoriety logic.
