Five months after the Dana that hit multiple locations in Valencia, many of the affected businesses have not yet managed to open their doors and return to the normality of their activity. With the intention of helping them, the store IKEA In Alfafar he has yielded his spaces for free so they can reconnect with consumers while rehabilitating their premises.

The action is part of the initiative “The meua llar is the teua”, under which the company has contributed to the recovery of the area, and will run over the next three months. In this way, small businesses welcomed may be in contact with users who visit the establishment of Ikea.
The initiative has worked alongside the creative agency McCann.

In total, there will be nine businesses that will be present at the store, and as the company explains in a statement, they have been selected by a group of experts led by Nittúa, Valencian platform focused on socio-economic innovation. Are the following:

• The Libroolandia bookstore
• Benetússer’s Aloha fashion store
• Aldaya Ecolandy Terrario
• The Massanasa FakTorled luminaire
• WL Psychological Cabinet Cos I Lie
• The Aesthetics Center your catarroja saloncito
• Alphafar’s work clothing store
• Proinka engineering consulting in Algemesí
• LaA Energy Advice Somllum in Carcaixent

In addition to the space assigned in the store, which will exercise as a showcase for its products and services, Ikea has also created a dedicated space On its website in which it includes links to business sites, as well as a brief description of their activity.

“From today the Ikea Valencia store is more store, if possible. A few weeks ago our companions from Valencia announced that they wanted to help the small businesses in the area, colleagues who had lost everything with the Dana”; Said Laura Galarreta, General Director of Communication and Institutional Relations of IKEA Spain, through LinkedIn.”Yes, there is still a long way to go and there are hundreds affected shops, but this initiative opens our eyes to the big question: “What if everyone …?”

For its part, the store team claims to be happy to receive both business and To entrepreneurs who are behind them, those who wait “Help lift the flight again“We are convinced that the union is strength and after these months we have corroborated it even more. From today our spaces are a good reflection of this”, Commented Diana Carrero, director of Ikea Valencia Alfafar, in the statement.

For their part, small entrepreneurs have expressed their gratitude to the company and the store team for its initiative. “The devastation left by the Dana not only affected our facilities, but also to our ability to connect with our clients and keep our dream of sharing nature in the form of art”; Andrea said, from Ecolandy.”Ikea’s support means much more than an opportunity. It represents a vote of confidence in small businesses, such as ours, and a light of hope in dark moments”

For his part, Cristian, CEO of Worket, has pointed out that the initiative is a lever to uncertain that left the Dana. “That day we lost not only a store, we lost our work space, part of our effort of years and, most painful, we were forced to get away from our customers”, He said in the brand statement.“Today we have the opportunity to resume our activity in your space. This is not just a place to sell, it is the hope of starting over and reunitting with our clients”