Zara, Mango, Primark…. The big fashion brands have embraced the home category over recent years as a formula to connect more extends with the consumer and diversify the business. To them is added now Lefties with the launch of Lefties Homea new line that, added to a renewal of visual identity and a strategic expansion plan, consolidates the brand within the Inditex group.
The brand, which began its trajectory as a Zara outlet, has become a fundamental piece within the company thanks to growth based on the affordability of its proposal. This is now It is repositioned towards a “Lifestyle” concept With the intention of continuing to gain weight and relevance not only within the group, but also in the category and market.
New visual identity of Lefties
Lefties thus adheres in a new brand stage, in which everything seems to point out that the firm intends to occupy the hole that Zara is leaving inside Inditex, as it advances towards a more premium segment. The new phase is tangible in a new visual identity and the Logo updatewho has been in charge of the creative consultant Córdova Canillas.
As can be seen in the pieces shared by the brand on social networks, Lefties leaves tiny letters and bets on capital letters, in a most sober and simple style. The new image reminds, precisely, to the Inditex logo, updated in mid -2022; Already the renewal promoted by Massimo Dutti in March last year, so it could be inferred that the group is opting for a certain transverse homogenization For your brands.
The update is carried out under the Concept “Lefties Everywhere, on Everyone”, And the brand presents it as “A new beginning“Our new image reflects a fresh perspective, aligned with the rhythm of modern life. This is more than a change. It is a movement”; Has expressed on social networks.”We are redefining the present and advancing. The trip has just begun”, He says with a video in which he shares his new aesthetics, reminiscent of the Zara from a few years ago.
Lefties Lanza Lefties Home
In addition, the brand has launched a new vertical within its offer dedicated to Home products. The line, which is already available in both online store and in physical stores, consists of dining and kitchen sections; lounge; bathroom; bedroom; and fragrances. Among the articles you can find cushions, bedspreads, plates, cups, covers, towels, aromatic candles, soaps or ambientners.
The goal of Lefties Home, As the brand has pointed out, it is to provide “a contemporary vision to every corner of their home.” It is a collection with Mediterranean, natural and family approach, warm and soft style, and that bets, following the brand line, for affordable prices, a proposal with which it will try to make a place in the market.
It is available in Spain, Portugal and Italy.
To publicize the collection, last May 24 and 25 Lefties created Lefties House, A pop-up space on the street of the barquillo, 13, in Madrid. There, in addition to presenting the pieces of the collection, he sought to provide an experience that combined fashion, innovation, art and Lifestyle.
The installation has been a study work WOZER.
As collected FashionAt the moment the chain does not contemplate the creation of establishments dedicated exclusively to Lefties Home, but will incorporate the collection in its stores progressively, as well as on its website, where it already has a specific section.
Lefties expansion
Both the renewal of visual identity and the launch of Lefties Home are part of a consolidation and growth strategy within Inditex and are accompanied by an international expansion plan. According to Fashes, Lefties aspires to Promote their presence the large European consumer markets.
In this sense, in the face of 2026 Lefties plans to reach France, the United Kingdom, Netherlands and Germany with store openings that already include with the new image and offer of the chain. Until now, Lefties had focused on his growth in Mexico, and markets in the Middle East and North Africa, such as Morocco, Tunisia, Arab Emirates, Egypt.
