Sport and advertising meet, almost at the same level of relevance, in the Super Bowl, An event that has been a social and cultural reference event for decades. And this is due not only to the show offered by players about the field or the artist on stage, but also to the context of opportunities it raises for the communication of the brands.

This year’s event, which faces the Kansas City Chiefs and Philadelphia Eagles on February 9 in New Orleans, approaches their celebration getting milestones. One of them, the one of the Sale of advertising inventory of the retransmission, by Fox, three months before the meeting; And another, the price of ads, which this year has already exceeded the 8 million dollars for 30 seconds of advertising.

They are data that reflect the weight of the Super Bowl in marketing strategies, which this year have made the humor and the presence of great Hollywood stars His two great buzas. In the pauses of the party you can attend a very varied sample of arguments, realization styles and creative approaches, but, as it is traditional and can be seen in the selection of spots that we offer in this article, the great productions dominate.

The faces of Meg Ryan and Billy Crystal, who star in the announcement of Hellman’s; Matthew McConaughey, who repeats with Salesforce; or that of David Beckham, again with Stella Artois, They are some of those who can see themselves. The emblematic horse of Budweiser It will appear on the screen, and the teleñecos will also do in the spot of Booking.com.

It should be noted that this year will be the debut of some brands, including the food marketplace Instacart and the artificial intelligence company OpenAI The commitment of the firm led by Sam Altman would be framed in his recent efforts in the field of marketing, among which the recent update of his visual identity or the incorporation of his first Chief Marketing Officer, Kate Rouch, stands out.

Next, we collect some of the ads that will be issued during the 59th edition of the Super Bowl:

• “When Sally Met Hellmann’s”, VML for Hellmann’s

• “David & Dave” by Artists Equity Advertising for Stella Artois

• “A Century of Cravings”, by Special for Uber Eats

• “Dining al Fiasco”, from Salesforce

• “The Ultra Hustle” by Wieden + Kennedy New York for Michelob Ultra

• “BeSe Legs”, from Ogilvy United Kingdom for Dove

• “Slow Monday”, by mischief @ no fixed address for coors light

• “Get Your Stay Ridiculously Right” by Zulu Alpha kilo for booking

• “First Delivery”, from FCB New York for Budweiser

• “Barry and Mosley,” from Squarespace (In-House)

• “The Call of the Mustaches” by FCB New York for Pringles

• “We`re Here”, by TBWA chiat day to instant

• “What if”, from Disney+ (In-House)

• “Unidentified Frying Object” by Rosewood Creative for Hexclad

• “Don’t Eat Lava”, by Erich & Kallman for Reese’s

• “Not So Fast, Not So Furious”, by Nice & Frank for Häagen-Dazs

• “Big Men On Cul-de-Sac” by Anomaly New York for Bud Light

• “Kiss from a Lime Ft. Seal, Becky G”, by Goodby Silverstein & Partners for Mountain Dew

• “No Reason to Hate”, from VML for What’s Up With Hate

• “The Little Farmer” by highdive for Lay’s