The future of TikTok is uncertain. After the blackout suffered on January 19 in the United States as a result of the law that seeks to ByteDance sell the platform to a company or cease its activity in the country, Donald Trump has granted a 75-day extension to the company. While your fate is decided, Goal has chosen to attack by seeking to attract creators to their own platforms.
And the company has launched “Breakthrough bonus”, a program that seeks to attract content creators from other spaces who want to start new ones on Facebook or Instagram. Meta offers bonus of up to $5,000 to those creators who join these networks and publish content during the first 90 days.
The program also gives access to the content monetization plan and Meta Verified
They will also have access to Content Monetization program from Facebook, which allows creators to earn money for their videos, photos and text posts on Facebook. Additionally, as part of the program, they will have access to a free trial of Meta Verifiedwhich includes a verified profile badge, account support, and phishing protection.
However, creators must meet a series of requirements, among them, being of legal age, residing in the United States, having or creating a professional Instagram account and a Facebook page, and being part of any other Facebook monetization program. Furthermore, there must be a existing presence on a third-party social app that can be linked to the application process.
Meta clarifies that it will calculate the bonus based on an evaluation of said social presence.
There are also requirements regarding publication and content. As explained by Meta, creators must share at least 20 reels on Facebook and 10 reels on Instagram posted natively within each 30-day bonus period. Reels must be public and original, and published on at least 10 different days.
To apply for the program, interested parties must also have the applications of both social networks downloaded to their mobile phones, since the form can only be filled out that way.
Beyond the creator program, Meta is also trying totake advantage of TikTok’s moment of weakness improving their services. The company is implementing changes to Reels to make the short video format more attractive. In this way, Instagram creators residing in the United States can now post reels of up to three minutes in length, which is a significant increase from the previous limit of 90 seconds.
Additionally, Meta is prioritizing content in this format, showing it among recommendations at the top of users’ feeds and in search results.
Furthermore, according to TechCrunchMeta has also optimized its algorithm with the intention of boosting the reach of new creators among new audiences.
Likewise, it will allow creators to display their accounts and number of followers on TikTok or YouTube on their Facebook profiles so that they can increase their credibility on their platform.
On the other hand, Meta has also announced that it will launch an application similar to CapCut -video editor owned by ButeDance- called Edits. Among other things, this will allow you to make detailed edits to the videos, or discover videos from other creators.