The National Creativity Awards 2025, organized by him Creativity Club, They have already revealed their winners. In the section of Ideas 42 metals have been delivered, among which are 7 Oros For brands such as Magnum, Samsung or KFC.

The section of Ideasas has happened for years, analyzes and values ​​the quality of the idea or concept and its contribution to the development or growth of the brand and/or business. It is divided into categories that correspond to market sectors, to which since 2021 the category “Ideas for a more sustainable world” is added.

>> See interactive reports of C of C 2025

Gold winners in the ideas section

“Find Your Summer” by Lola Mullenlowe for Magnum

Designed by the Lola Mullenlowe agency, Magnum launched the “Find Your Summer” campaign, with the aim of Destationalize ice cream consumption and boost product sales during winter. The brand invited British consumers to find summer in the cold with a creative concept and a narrative focused on the sun’s rays.

The campaign was composed of external advertising graphs, based on photographs of Ale Burset, and a spot directed by Juan Cabral. An application was also developed to find the ideal places to enjoy the sun in real time, and geolocalized push notifications were used to send discounts for magnum in stores near the location.

“Find Your Summer” has been recognized by the jury of the festival with this gold in ideas. In addition, it has received four other golds in the Craft, strategy and media categories. And the maximum recognition of this edition is carried out, the National Granativity Grand Prix.

The campaign has favored an excellent cycle of festivals for Lola Mullenlowein which he has harvested recognitions such as the Grand Prix out of exterior in Cannes Lions 2024. The agency has excelled for its performance in this edition of the contest and highlights, together with Jungle (PS21 and Meme), & Rosàs and Fuego walks with me, for its advertising proposal. Besides, Magnum It is among the most award -winning companies, leading Spanish creativity.

“The cause of the accident that caused the fire”, by Canada and The Social Vim Collective for Icex

To promote the talent of the Spanish audiovisual industry, ICEX presented last autumn the “Spain, where talent ignites” campaign, designed by The Social Vim Collective agency. It was composed of a short film, created by the producer Canada, in which the fire was used as a metaphor of the flame that activates any creative process and that had the participation, among others, previously Barbara Lenie, Ja Bayona or Karla Sofía Gascón.
The campaign included a video game in Runner format developed by Nokorpo that was based on the short film and established a metaphor with the doubts that can stop talent when facing the creative process.

“The cause of the accident that caused the fire” has been awarded with nine metals in the contest, among which are, this gold in ideas and five golds in Craft. It is, therefore, the most awarded campaign of the festival.
In addition, it has allowed Canada to be among advertising companies with the best performance in the contest, and that the ICEX is placed among the most creative brands with others such as KFC, Magnum, Cupra or Samsung.

“Fries Compensation”, by PS21 and Meme for KFC

KFC changed the recipe for its fried potatoes earlier this year, and to communicate it he presented “Fries Compensation”, a campaign with a creative concept of PS21 and meme. The fried chicken brand wanted to connect with its customers by giving them the equivalent amount of new fried potatoes of the previous ones they would have requested through the application. In addition, the chain executed outdoor advertising creativity based on user criticism to its previous recipe to communicate that it gave 17 tons of product for free through its restaurants in Spain.
The campaign had average sand as media agency.

The “Fries Compensation” campaign has received six metals, among which this gold stand out in ideas and other gold in Craft. It is one of the most awarded the festival, and allows KFC reinforce as one of the most creative brands in recent years, and places PS21 and meme Among the agencies with better performance in this edition of the contest.

“Impulse,” from Cheil for Samsung

Last year, next to the agency Cheil, Samsung He launched Impulse, an application capable of transforming words into rhythmic vibrations through artificial intelligence. This system makes use of the Mmartwatches of the brand to create a sensory pattern and thus help in speech and communication to people with speech disorders.
The initiative is part of the “technology with purpose” platform under which the brand has also developed other innovations, such as Tallk and Unfear.

“Impulse” has been recognized with three metals, all of them oros: this in ideas, as well as two others in Health and innovation. The campaign has reinforced Samsung as one of the brands that are leading Spanish creativity.

“The Robbery” by Lola Mullenlowe for Ax

Lynx -Axe in Spain- last year launched a new fragrance collection, and to communicate it “The Power of A Fragance”, A multimerred campaign devised by Lola Mullenlowe and specified in two spots. The first, “The Robbery”which is now recognized, stands out for its originality anchored in humor and connected directly to the characteristics of the product. The piece shows a thief that does not finish completing the theft in a restaurant because it is captivated by the smell of one of the waiters.

“The Robbery” has been awarded three metals, among which this gold stands out in ideas and other gold in Craft.

“Nobody Should Die at Christmas”, by Doubleyou for Open Arms

At the end of 2023, the NGO Open Arms filled a beach in Barcelona with clothing and shoes for Symbolize shipwrecks that had occurred throughout the year in the Mediterranean. The action “Nobody Should Die at Christmas” designed by the Doubleyou agency, commemorated the 75th anniversary of the Universal Declaration of Human Rights, and was completed in a rescue mission a few days before Christmas.
The campaign also included a special OpenNarms mission with a Special Garment Collectionaimed at raising funds for the organization, and actions of scope and visibility with celebrities and influencers, including Rozalén, Dani Rovira or Silvia Abril.

The “Nobody Should Die At Christmas” campaign has collected three metals in this edition of the Festival, among which this gold stand out in ideas and other gold in strategy. The campaign was active until January 6, 2024, hence it has been considered in this edition of the contest.

“Long live the King”, by VML The Cocktail for Burger King

The “Long Live the King” campaign, by VML The Cocktail for Burger Kinghe sought to position the brand as a relative, and for that he built his message around The older brothers and the syndrome of the dethroned Prince. Betting on humor and reinforcing its natural brand territory and its market positioning, Burger King claimed to be the site where the firstborn can continue to be Reyes.

The “Long Live the King” campaign has collected two metals in this edition of the contest. They are two golds, this in ideas and another in strategy.
It should be noted that VML The Cocktail It is one of the advertising companies with the most awarded client portfolio in this edition, having collected awards for four different brands -Burger King, Merck, Movistar and Astrazeneca.