In March last year Unilever announced the split of its ice cream business, through which it markets brands such as Magnum or Ben & Jerry’s. Now, almost a year later, the multinational has announced that the division will have Amsterdam As the main headquarters for your quotation, and will also quote on LOndres and New York.
These are the same three bags in which the company’s actions are currently negotiated, but it is a surprising movement, since Unilever quotes in the three marketsbut with the British capital as the main square. “Ice Cream’s business will be constituted in the Netherlands and will continue to have its headquarters in Amsterdam ”they have pointed out from the company in a statement after the last presentation of financial results.
The decision is based on the search for success for business separation
“This decision arises after a complete review by the Board of Directors of the separation options, focused on maximizing profitability for shareholders and preparing the ice cream business for success”, Explain from Unilever, which aims to complete the separation of the ice cream business at the end of this 2025.
In addition, according to the economist, Hein Schumacher, CEO of Unilever, has indicated that the movement does not imply a break against the United Kingdom but that Amsterdam has been chosen for the main price because The headquarters and division address are there.
However, the decision is a setback for the country after Brexit. Unilever’s movement follows that of other companies, such as Paddy Power, Flutter, or Tui, to change their main contributions from London to other cities, such as New York or Frankfurt.
Although the Unilever headquarters is in the United Kingdom and has British origins, cAbe also remember the company’s link with Netherlands. Unilever emerged from the merger in 1930: on the one hand, Lever Brothers, a British company founded in 1885, and Margarine Unie, a Dutch Margarina company placed in brand in the 20s.
The company has taken the opportunity to share some details about the process evolution, pointing out that it continues to advance in key workflows, including the establishment of legal entities, the implementation of the independent operating model and the preparation of the financial statements of the separation.
In this sense, he has communicated the designation of Jean-Francois van Boxmeer as president for the ice cream business. The consumer goods sector has extensive experience, having working in Mondelēz International and Henkel. So far he exercised as president of Vodafone Group and non -executive director of Heineken Holding.
Beyond the split of the ice cream business, Unilever hopes to grow in 2025, after results that have not met some expectations. The multinational has finished the exercise with a Billing of 60,761 million euroswhich represents an increase of 1.9% compared to 2023. However, it has registered an attributed net profit of 5,744 million euros, which represents a decrease of -11.5% compared to the previous year.
