Juan Pedro Morenoso far president of WPP In Spain, it leaves the company that has led for almost three years.
The manager assumed the presidency of WPP in Spain in October 2022, with the aim of strengthening the group’s strategy in our country through innovation, creativity and its commitment to leverage growth in the transformation.
Moreno came to the presidency of WPP from Accenture
At the time he pointed out the importance of creative transformation for the company, to which he said to join “With enormous responsibility and with the conviction that, after years with technology at the center of everything, it is today creativity the lever that really converts digital transformation into a productive change with impact on customers, and in results accounts“
Juan Pedro Moreno arrived at WPP from Accenturewhere he served as president and CEO for Spain, Portugal and Israel between 2015 and 2021.
The news of his WPP departure is known after Sebas Muriel, so far CEO of Groupm, media agency owned by the advertising group. This has been appointed Chief Digital Officer of Telefónica, replacing Chema Alonso.
The professional career Juan Pedro Moreno has been linked, for the most part, to Accenture, where he worked for almost 27 years occupies positions of diverse responsibility. Among them, that of Global Managing Director Client Account Excellence, director of the World Innovation or Responsible Program for the Banking category.
Over the last years, in addition, it has also assumed responsibilities such as President of the Advisory Council Digitiza Madrid of the Community of Madrid.
WPP has reported income of 11,359 million pounds in 2024, which represents a decrease of -4.2% compared to the previous year. However, the European market has had positive performance, with an increase in income of 1.7%, and that increase has been led by Spain, which has registered a 12.5% growth compared to 2023.
