“Renewal has made me think. During the last weeks I have been circling an idea, I do not rule out returning to the market”
It is the message that the footballer launched a few hours ago Pedri González In his Instagram profile, and that unleashed the conversation about his future in FC Barcelona, ​​although he signed his renewal with the club until 2030.

The publication, which in less than 24 hours has accumulated more than 1.1 million likes And it reaches almost 15,000 comments, it has resulted in speculation. There are those who have considered the possibility that the athlete changes equipment, but the vast majority of users have succeeded when they were An advertising campaign.

To this has also contributed the fact that, despite the characteristics of the message, a great media agitation has not been lived. Among the sports and large volume media, it has only been the newspaper Ace who has echoed the news on its website also using the format of Advercontent.
“GIVE ADIDAS LOOK THE PUBLI“,”Tell me that you are talking about banana that you always advertise, please “either “The infarction that has given me for a publi that is”, Are some of the comments that his followers have left in the publication of Ace. The newspaper itself also left a message that only included three surprise emoticons.

Although many have pointed to Adidas, which has finally declared the architect of the publication has been Decathlon. The brand has shared it on its social networks, a few hours after the viral publication of Pedri. And it has signed the athlete as official ambassador of your circularity campaign, with which it promotes accessibility to sport through its second -hand solutions.
The campaign has been devised by the agency Fire walk with me and has had Full as a producer. Samy Alliance It has been the agency in charge of Social Media, influencer marketing and PR.

“Yes, the rumors were true … Pedri is in the market! Of course, from the second life of Decathlon”;Do like him and sells the sports material that you no longer use to give it a second life. Buy, sell, rent, repair and … sport for everyone!”, Expresses in a wink to the iconic announcement of the former soccer player Iniesta for the Kalise ice cream brand which is already part of the popular imaginary.

It has also located two canvases in the center of Madrid and Barcelona To expand the scope of the message.

Decathlon promotes second hand

The campaign, according to Decathlon in a statement, has been devised to connect especially with the Z generation. This has been sought by making the message be born in the player’s own social networks and looking for conversation in the online environment. Also appealing to the target audience with the choice of Pedri and the creation of an audiovisual piece with a rapid assembly and audiovisual resources to capture attention.

“In Decathlon, we are communicating our commitment to circularity in a fresh and viral way, approaching the Spaniards, especially the new generations”;Having Pedri as an ambassador is key, since its image and values ​​reflect the spirit of a youth committed to more responsible consumption. Through this campaign, we want to connect with them authentically and inspire them to be part of the change.”

As the brand points out, Pedri is part of the new generation of Ambassadors “made to play” of Decathlon, figures through which the company seeks to transfer that the sport and a source of enjoyment, learning and transformation. From the player’s hand, he intends to raise the population about the possibilities offered by the Second hand.

In this way, Decathlon wants to highlight its offer, which includes Sports products repurchasethe sale of second life material and The rent of equipment for different sports disciplines. It is the idea that tries to communicate with the piece, in which Pedri points out that he trusts Decathlon’s services to get rid of the articles that he no longer uses, such as ski boots, bicycle and a surf table.

“For me, support initiatives like this is very rewarding and important: I, for example, try not to throw anything”Pedri said in the statement.I give the clothes that I no longer wear or the sports material to family or friends. We must allow what we no longer use can be reused by others”