We trip, we hit each other and we confuse salt with sugar. The sleepiness of the mornings can leave some really fun moments of imperfection. AND Nescafe classical has portrayed them in its new European campaign “The day is ours for the making”designed by the creative agency Publicis Conseil.

The brand highlights its essential presence – necessary for many – in consumers’ breakfasts through a collection of scenes that reflect that mornings are not perfect, but that starting them in the right way can be the basis for a great day.

“We wanted to capture the universal truth about mornings: They’re hard, but they’re also full of potential.”; Agnieszka Guzik Strzępek, Business Lead for Europe at Nescafé, commented in a Publicis statement. “This campaign is a celebration of those first moments that set the tone of the day, and how Nescafé Classic, with its unique aroma and flavor, allows coffee lovers to reclaim their mornings and make each day their own.”.

“The day is ours for the making” has already been activated in France and will be launched on television, social networks and press in United Kingdom, Spain, Poland, Greece and other European markets. The campaign is part of the Nescafé “Make Your World’” creative platformlaunched in February of last year throughout Europe and whose objective is to inspire coffee lovers.

Technical sheet

• Advertiser – Nestlé
  • lias Papadopoulos: Coffee Zone Europe Nescafé Marketing Director
  • Agnieszka Guzik Strzępek: Nescafé Europe PSC Business Lead
  • Ruben Martin Peinado: Nescafé Europe Senior Brand Manager Classic
  • James Sinfield: Regional eBusiness Lead Soluble Coffee
  • Vasu Read: Regional Content Lead Soluble Coffee
  • Zenas Liritis: Beverage SBU Global Communication Director
• Agency Credits – Publicis Worldwide
  • Marco Venturelli, CEO/CCO Publicis Conseil
  • Andy Daley, Global Executive Creative Director
  • Poppy Donaldson, Creative Director Publicis London
  • Lauren Ellis, Creative Director Publicis London
  • Matthew Comras, Creative Director Publicis London
  • Shane Hanton, Creative Director
  • Flora Zeman, Art Director Publicis London
  • Dennis DeYonker, Global Client Lead
  • Magali Bergeroux, Global Category Lead
  • Donya Bouzarjomehri, Global Category Strategic Lead
  • Sunila Rajan, Strategic Planner Publicis Conseil
  • Elodie Orosco, Nescafé Europe Lead Publicis Conseil
  • Camille Bignon, International Account Director Publicis Conseil
  • Julie Nouailher, International Account Director Publicis Conseil
  • Lola Laborde, Account Executive Publicis Conseil
• Production: Prodigiuos France
  • Christopher Thiery, CEO Prodigious France
  • Thomas Marion, Head of Production
  • Catherine Samela, Production Lead NESCAFÉ
  • Niaz Shahbazi, Production Manager
  • Nicolas De Crepy, Executive Producer
  • Pierre Saint-Blanquat, Line producer
  • Stella Boutleux, Production Coordinator
  • Sarah Schiffmann, Post-producer Image
  • Emmanuel Desmadryl, Post-producer Sound
  • Jake Mavity, Director
  • Jaime Feliu Torres, DOP