Leire Martínez, who for 17 years was a vocalist of Van Gogh’s ear, his departure from the band announced last October, causing a musical and also social stir. The singer has undertaken a new chapter in her solo career and Wallapop has considered that it is the perfect example to illustrate her message about vital changes and the importance of leaving behind those objects that no longer represent us.
Thus, the second -hand platform has invited the artist to part with some of the most emblematic articles of her previous professional stage by putting them on sale through her Wallapop profile. He communicates it with a video in format “What is in my Wallapop profile?”, Which the brand has used on previous occasions, and in which it shares anecdotes and memories and explains the emotional value that each piece has for it.
Among the objects that Leire Martínez puts on sale is the microphone with which he sang in his first concerts and that has accompanied it during his career; or the tie that wore in his speech in the program “La Revuelta” after his departure from the band. It also sells a roseless vase, evoking with irony to the iconic “roses” theme of Van Gogh’s ear; And the gloves he wore in the video clip of “My name”, his first single single.
“The time has come to thank and release, to say goodbye to objects that were important, but that no longer fit my present. Thanks to Wallapop I can give you a new life and, at the same time, open space for what is coming“The singer commented in a company statement.”I think there is no better way to celebrate the beginning of this new stage alone and I am especially excited to think that these products can find their place with another person “.
The communication, devised by the Social Media This is Odd agency, is part of the “that is not me” campaign, the first one designed by & Rosàs after winning the advertising contest called by the platform earlier this year and taking over from the Revuelta and Mono Madrid agencies. In it, through humor, it reflects how some objects cease to have value when the vital stage is changed.
“Wallapop has become an ally in people’s lives, helping them to release what no longer represents them to give way to the new“Edurne de Oteiza, director of Marketing in Functions of Wallapop explained.”With this campaign we want to share stories that show how changes drive us to advance. We are excited to be part of vital transition from our community “.
The Wallapop campaign also premieres Claim. “You only live many times” transmits the idea behind the second hand and the vision of the platform about the new opportunities that can be given to objects. In its new Wallapop communication stage it continues to encourage people to free physical and emotional space as a door for a more conscious and human consumption.
