Zalando addresses the common dilemma of having “nothing to wear” during the holiday season. Christmas.

The European retailer’s spot, designed by the advertising agency Mother, combines agile transitions as an audiovisual resource and uses creative set design to follow the rhythm of an exhausted woman, played by the German actress and influencer. Sofia Eifertingeras she faces that all-too-familiar feeling of locker room paralysis in the face of the holiday agenda.

Overwhelmed by options, the protagonist imagines herself attending work parties, Christmas dinners, and even the gym wrapped only in her towels around her body and head, much to the confusion and disapproval of her friends, family, and colleagues.

The Zalando Christmas advert will run until January and will air on television, social media and Zalando’s Stories platform.

Technical sheet

• Senior Vice President of Design, Marketing and Content: Anne Pascual
• Vice President of Marketing: Sara Spännar
• Specialists in brand communication and initiatives: Eloisa Siclari, Debora Dona, Elodie Mourier, Claudia Cardona Amoros
• Creative Directors: Morten Grubak, Lena Schäfers, Amanda Berndt Julio, Marcos Cabrera García, Simon Tazman, Verity Charmer
• Talent management specialists: Andreas Menelaou, Janifa Brandenburg, Boy Freij
• Production Management Specialists: Milena Steinke, Abi Bashorun, Claire Hothy, Leonie Knorr
• Global media specialists: Carina Visintin, Alessio Stringari
• Social media specialists: Sytske Donselaar, Maria Cecylia Stasiecka
• Brand designer: Ginger Balanga

Agencies

• Strategy: Mother
• Creativity: Mother
• Media: Dentsu and CrossMedia

Production: Academy Films

• Editor: Paul Watts at The Quarry
• Sound Specialist: Jack Sedgwick on King Lear
• Special Effects Team: Black Kite