Francisco Rionnda, General Director of Development and New Business of Alsea Iberia, has been elected president of the Spanish Association of Advertisers. The designation has been carried out in the first board of directors of the 2025-2026 year, which has taken place after the 60th General Assembly of the AEA.
In this way, Francisco Rionda assumes the position taking over from Javier López Zafra, Secretary General and the Council of L’Orèal Spain, who was initially elected in May 2021 and has been re -elected for the position three consecutive occasions later. He has fulfilled the most time allowed by the statutes of the association, as AEA itself points out in a statement.
Rionnda will represent the 255 companies that make up the AEA
As the association has pointed out in a statement, Rionnda will now be responsible for representing the 255 companies and more than 600 brands that integrate the AEA.
Renewal of the Board of Directors and the Committee
In addition, as usual, in the Assembly the renewal of the representatives of the companies that form the Executive Committee, as well as that of the professionals that form the Board of Directors of the Spanish Association of Advertisers, have been carried out.
He Executive Committee They integrate it:
- Francisco Rionnda (Alsea) – President
- Juana Manso (Campofrío)
- Beatriz Osuna (Coca-Cola)
- María Coronado (El Corte Inglés)
- Javier Coromina (Idilia Foods)
- Luis González Soto (ING)
- Álvaro Miguel (McDonald’s)
- Sara Chemouli (Procter & Gamble)
- Elena Fernández (Samsung)
- Eloisa Moscardó (Banco Santander)
- Rafael Fernández de Alarcón (Telefónica)
He Board of Directors It is constituted by;
Francisco Rionnda (Alsea); Marta Lozano (BP Oil Spain); Eloisa Moscardó (Santander Bank); Sergio Gutiérrez (CaixaBank); Jorge Alonso (Bald); Juana Manso (Campofrío Food Group); Manuel Reinerio (Asturian milk central); Beatriz Osuna (Coca-cola); Albert Batllé (Danone); María Coronado (The English Court); Lola Riosalido (Endesa); Franco Martino (Ferrero Ibérica); Pablo Sánchez (White chicken); Eva Saleda (Heineken Iberian); Gray Elena (Hyundai); Read the caste (Iberdrola); Gemma Juncá (Iberia); Javier Coromina (Idilia Foods); Luis González Soto (ING); Miguel Ángel Fernández (LG Electronics); Javier López Zafra (L’Oréal Spain); Eloisa Ochoa (Mahou San Miguel); Álvaro Miguel (McDonald’s Spain); Mariano Casares (MOREORANGE); Elena Cabrero (Moeve); Mireia Pousa (Naturgy); Ramón Ruiz (Nestlé Spain); Rubén López (Nintendo Iberian); Sarah Chemouli (Procter & Gamble Spain); Natalia Villoria (Repsol); Elena Fernández (Samsung Electronics Iberia); Rafael Fernández de Alarcón (Telefónica); Ander Torinos (Unilever); Javier Perales (Visa); Patricia Fresneda (Vodafone Spain).
Representative Advisory Council: Félix Muñoz (President of the AEA between 1997 and 1999).
Representative Collaborating Partners: César Vacchiano (Scopen)
In addition, the AEA has welcomed 18 new partners (11 number partners and 7 collaborators). The new companies incorporated into the association are: Allianz, Aquaservice, Avoris, Bizum, Calvo, Famosa, Choví Group, Lotteries (Selae), Portaventura, Trivago, European University, Appinio, Dazn, Double Verify, Netflix, Programmatic Spain, The Trade Desk and Uber.
The lines of work of the AEA
The association has also raised the upcoming lines of work, which happens to continue increasing leadership as an advertising industry, as well as for the defense of proportionality in the regulation and achievement of a higher level of interlocution with the administration.
The AEA will also work to clarify the measurement systems to contribute to improving industry indicators, helping the progress of companies and their growth in value and construction of an advertising change agent, transformative and generating progress.
