The Super Bowl He has beat a record again in his audience figures. According to provisional chain figures Fox, in charge of the retransmission of the event, and the measurement company Nielsen, an average of 126 million viewers They gathered in front of the screens to see the Philadelphia Eagles and the Kansas City Chiefs play on February 9 in New Orleans.
It is a 2% increase with respect At the figure of last year, which stood at 123.7 million viewers and was listed by Nielsen as the most watched retransmission in the history of television in the United States. On that occasion the audience accumulated through the CBS channels, Paramount+, Nickelodeon, Univision, CBS Sports and the digital properties of the NFL.
13.6 million viewers saw the game through tubi
Also, from Fox they assure that the Super Bowl audience in streaming It also reached a historical maximum, with 13.6 million total spectators tune in through Tubi. The data would rise to 14.5 million including NFL digital platforms. The previous record of the retransmission stood at 11.2 million viewers in 2022.
This year’s event, which could be followed through Fox, Fox Sports, Tubi, Telemundo and the digital properties of the NFL, would have reached its Maximum audience peak In the second quarter of the game, specifically between 8 and 8:15 in the afternoon, achieving an average of 135.7 million viewers.
This figure could have also seen the interest of the spectators in the rest show, which this year was starring the rapper Kendrick Lamar and sponsored, once again, by Apple. The artist was surrounded by other outstanding figures such as singer SZA, actor Samuel L. Jackson, former tennis player Serena Williams and rapper Mustard.
If the provisional figures are confirmed, the 58th edition of the Super Bowl would be placed as The most watched NFL final in historyabove last year, which held the last record, and those of 2015 and 2017, which attracted 114.4 million and 113.7 million viewers, respectively.
The figures show that the Super Bowl is one of the most outstanding television events globally. It is also the scenario chosen by dozens of brands to launch their advertising messages. This year companies such as Openai or Instacart have debuted in this communicative scenario with the intention of connecting with a mass audience.
Fox sold his advertising inventory for the appointment three months in advance, and the Price for 30 second ads has exceeded 8 million dollars for the first time. In addition, the announcements prior to the party have been sold for up to 4.5 million dollars, and the subsequent ones would have reached 4 million.
